Surya Brasil celebrates 20 years in North American market

By Deanna Utroske contact

- Last updated on GMT

Surya Brasil celebrates 20 years in North American market

Related tags: Human skin color

The natural personal care and cosmetics company has been available in the US and Canada for two decades, and now Surya Brasil has plans to greatly increase distribution this year and next.

Surya Brasil entered the North American market not long after Clelia Angelon and Wanda Malhotra founded the company in 1995 in São Paulo, Brazil.

“We are proud of the accomplishments we have made over the past 20 years​,” Angelon tells the press, adding that the company “[looks] forward to our continued success in the natural beauty and lifestyle category, taking the brand to new heights in the coming years.”


Surya Brasil specializes in products formulated with botanical ingredients from the Amazon. The company has lines of both women’s and men’s skin care and body care, henna-based hair color, lip care, lip color, and 7-free nail polish.

As the media release about the Surya Brasil’s 20-year milestone notes, “the company prides itself on incorporating exotic botanical ingredients from the Amazon and combining them with ancient plants and herbs like Henna to create its best-selling products. From hair care to color, to skincare, Surya Brasil reaches consumers who are seeking more sustainable, all-natural lifestyle products.”

Distribution expansion

Along with celebrating 20 years in the North American market, Surya Brasil also announced its two latest retail partnerships, with Thrive Market and Pharmaca.

The company has plans to keep growing and is even considering a move to mass market distribution. Surya Brasil intends “to continue to significantly increase our distribution over the next couple of years,”​ affirms Angelon in the company’s release. “We are also exploring the opportunity of going into mass market in 2018,” ​she says.

On trend

The company is in a good position to grow from. Consumer interest in natural personal care and cosmetics is rising. And Surya Brasil not only fits that paradigm but is also something of a social enterprise and makes products that cross over into the emerging Ayurvedic beauty trend​: “The brand harmoniously brings together nature, the science of Ayurveda and sustainable technology while respecting the animal and plant kingdoms for the purpose of preserving a better world, one that is ecologically sustainable and socially responsible,” ​explains the company site.

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