Miyoshi America launches new synthetic micas at NYSCC Suppliers Day

By Deanna Utroske contact

- Last updated on GMT

Miyoshi America launches new synthetic micas at NYSCC Suppliers Day
The manufacturing company, which specializes in surface treated pigments and mineral substrates for the cosmetics and personal care industry, is showing three new effects ingredients and a new powder at the annual tradeshow event in New York City.

At Suppliers Day, which opened yesterday, Miyoshi America launched new synthetic micas well suited to use in color cosmetics formulations, namely complexion products. One of the new ingredients features a blurring effect, one lends a matte finish effect, and one a high luster. The new powder helps with sebum control.  

On trend

The new synthetic micas are right in line with current makeup trends. The company’s new MiyoHaze SM is a silica-coated synthetic mica that lends a blurring or soft-focus effect to color products. MiyoHaze SM was developed to be neither too white nor too opaque in finished product formulations. And, this new synthetic mica has “excellent dry haze,” ​as the company’s marketing material describes it. “After drying, makeup and skin care formulations provide soft focus through high haze values, resulting in ‘natural coverage’.”

To help deliver a matte effect, Miyoshi America created its MiyoSyn Matte of synthetic mica (also known as synthetic fluorphlogopite). As Van Nguyen, market development manager at Miyoshi America tells Cosmetics Design, this ingredient is well suited to active or athleisure makeup formulations that need to be long lasting. The third new synthetic mica, MiyoSyn Fine, is part of the same portfolio of ingredients and is designed to deliver a high luster.

Beyond effects

Also new from Miyoshi America at the NYSCC Suppliers Day show is the company’s MiyoStay SM, a novel composite powder (with a base of synthetic mica). The powder can help add sebum control to finished formulations and “provides long lasting properties through highly selective absorption and jellification of unsaturated fatty acids,” ​according to the company’s marketing sheet.

What’s in a name?

At the start of 2016, the regional division previously known as US Cosmetics Corporation was renamed Miyoshi America. “This name change is part of the Miyoshi Group’s global branding strategy and aligns all of the global Miyoshi site names,” ​according to a press release issued at that time.

The company has facilities in France, China, Japan, and the US. And, here in the States the company is in the process of expanding its lab facilities and services. 

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