Commenting on the leadership change, Craig Rowles, COO for Biova, tells the press, “Pat is exactly the kind of CEO the board was looking for. Someone who would lead Biova in a new direction and could leverage her extensive experience in the industry to take us to the next level.”
Pat Schneider came to Biova from Healthy Bizz Natural Products Consulting, where she served as CEO for a year and a half. Prior to that Schneider held the top spot in the Americas region divisions of homeopathic products company Nelsons.
She’s also held executive-level rolls at Twinlab, Unigen Nutraceuticals, Vabion, and Herbalife. And, according to the Biova press release on this news, Schneider “has over 35 years in the consumer health and wellness products industry and a strong background in leading existing business units, opening new markets and launching products globally for organizations including: P&G, J&J, Bristol-Myers Squibb, [and] Bayer.”
Those tasks, opening new markets and launching new products, could well be the focus of her tenure at Biova and how she takes the company “to the next level.”
Biova specializes in ingredients made from water-soluble egg membrane. The company serves not only the skin care industry but also industries including functional foods, human health, and animal health.
The company gathers the membrane as a by-product of production at egg-breaking facilities and through multiple patented processes “yields low-ash, water soluble egg membrane that is rich in available and measurable nutritional components. BiovaDerm is a resulting ingredient,” according to the company’s personal care industry – facing product page.
The ingredient is said to include a “natural ratio” of collagen, elastin, the aminoacids desmosine and isodesmosine, and glycosaminoglycans. And it’s this combination of components that likely delivers the ingredient’s anti-aging benefits.
A study published late last year in the peer-reviewed, open-access journal Clinical, Cosmetic and Investigational Dermatology entitled “Reduction of facial wrinkles by hydrolyzed water-soluble egg membrane associated with reduction of free radical stress and support of matrix production by dermal fibroblasts” highlights the ingredient’s effect on the appearance of wrinkle roughness, contour, and depth.