Engaging with the B2B press: insider tips and strategies
Do you ever wonder why some press releases turn into headlines and others never get coverage? Could thought leadership be the missing link in your PR strategy? Are you looking for more constructive ways to connect and communicate with the media?
In our upcoming session at the in-cosmetics show, Deanna Utroske, Cosmetics Design Senior Correspondent, and Lucy Whitehouse, Cosmetics Design Europe Editor, will share guidelines and best practices to help your company get the coverage you deserve.
Key areas of focus
We’ll be taking a look at how to craft truly impactful press releases: we’ll consider how to tell an effective story, the key elements needed in every press release, how you can contextualise your news to make it more likely your story will be published, and what not to do.
We will also talk through the value of having ‘thought leaders’ within your organisation - experts in their field who liaise directly with the press when journalists are looking for comment related to their expertise. We’ll consider what thought leadership is, how to identify thought leaders, and how to maintain a relationship between your thought leaders and the press.
Finally, we’ll talk in general terms about building effective relationships with the press. When to chase your emailed press releases with a phone call, what are the barriers to your news getting published that you need to bear in mind, and how to think outside the box with journalists to create innovative, engaging content.
We’re looking forward to welcoming you to the workshop at the show - spaces are limited so it’s a first come, first served audience. Location: Press Room. Time: 10.00 - 10.45 on Wednesday April 5.
