Two Views: Beauty product development
First Alyssa Lindsey Ceto weights in on how at her company “natural ingredients inspire new product development and how CQP’s R&D formulation capabilities let [the] team innovate quickly.” Tamar Lara Kamen follows by sharing insight into her approach, one that sees her working “closely with [brand founder Peter Thomas Roth] to conceptualize, create and launch all of [that company’s] products.”
Alyssa Lindsey Ceto, VP of Sales & innovation, Colorado Quality Products
“At Colorado Quality Products, natural beauty has been our focus for years. As one of the industry pioneers in formulating clean and natural products, we have always had a passion and enthusiasm for green technologies. Being based in Colorado, we are fortunate to be surrounded and inspired by nature. Natural comes easy to us.
“As the natural market continues to grow and evolve, we are seeing an increased focus on developing clean alternatives to existing ingredient technologies, and sourcing food and natural–inspired surfactants, preservatives and emollients. We are constantly testing and analyzing these natural innovations to ensure they are both stable and effective. Our goal is always to marry clean and efficacious when formulating.
“Speed to market is also critical. For that reason, we dedicate substantial time researching and evaluating the latest and greatest technologies. This up-front work ensures that we can rapidly innovate, test and produce the best products possible to meet customer timelines.”
Tamar Lara Kamen, VP of Product Development and Corporate Education, Peter Thomas Roth Clinical Skin Care
“At Peter Thomas Roth Clinical Skin Care, we pride ourselves on providing innovation to our customers. That means we have to be on top of market trends, the latest in ingredient technology and what the consumer is asking for.
“Sometimes we find a new innovation that is so unique that we decide to create a franchise to support it.
“For example, we see that consumers don’t realize that there is a difference between a hydrator (humectants) and a moisturizer (oils, butters). We created Water Drench Hyaluronic Cloud Cream for all skin types (including oily) as universal hydrator. The accompanying serum provides another hydration option to our client.”
