Colorescience and Solésence go in together on skin care
Last week the two companies announced their partnership. And Solésence, known for manufacturing skin protection products for brands seeking either white label solutions or custom development, is calling it the “first use” of its “cutting-edge technology in the beauty industry.”
Sun care
The new collection of Colorescience skin care will incorporate mineral skin care actives technology for UV protection. “This collaboration is another step forward for us as we seek to strengthen the technology behind our leading color cosmetics and skin care products,” Ted Ebel, chief business officer at Colorescience, remarks in a press release about the deal. “We look forward to utilizing Solésence's groundbreaking technology to the benefit of both our customers and our investors.”
The Solésence tech boasts further benefits, “unparalleled free radical prevention, improved photo stability and superior antioxidant performance,” according to the release. The company premises its partnerships, like this one with Colorescience, on “enabling brands to stand out with novel claims.”
In tandem
Multifunctional skin care and color cosmetics have become more the norm than the exception in recent years. Kevin Cureton, vice president at Solésence, believes that “Colorescience is leading the fusion between color cosmetics and skin protection."
In comments to the press Cureton went on to say that his company is “thrilled to support their efforts to continue to expand their portfolio with products that enable customers to have healthy and beautiful skin.”
Growth strategy
One year ago that Colorescience struck a multimillion-dollar financing deal to further develop the company’s retail presence and expand into new markets. Shortly after that, Julie Garza accepted a position with the company as vice president of retail. Garza commented at the time: “The dedication to the production of high quality products is unrivaled. I am eager to showcase the company’s efficacy with current and new retail partnerships.”
In September of last year Nicky Kinnaird joined the Colorescience board of directors. A press release circulated at the time called this “a crucial period of growth” for Colorescience; and Mary Fisher, the company’s CEO and President noted that “Nicky brings a deep insight into the trends and directions in retail, beauty and lifestyle that will help us extend our heritage and expand our brand.”
