The Fragrance Outlet leverages digital to grow in store and online

By Deanna Utroske contact

- Last updated on GMT

The Fragrance Outlet leverages digital to grow in store and online

Related tags: Retailing

With plans to lift its store count by more than 10% this year and to create a seamless cross-channel shopping experience for consumers, the fragrance and beauty retailer has expanded its deal with tech provider Aptos.

The two companies have a longstanding partnership and have worked together on digital retail solutions for The Fragrance Outlet’s online and in-store business since 2011.

Past success

In June of last year, The Fragrance Outlet implemented Aptos Allocation & Replenishment to digitally manage inventory levels and the attendant costs. Since then, the retailer has lowered warehouse inventory by 22% and at the same time reported positive sales growth. That according to an Aptos press release about this latest initiative.

“Aptos Allocation & Replenishment allowed us to forecast customer demand to identify each store’s unique selling patterns to create the ideal forecast at a SKU level,”​ explains Matthew Ware, director of retail systems at The Fragrance Outlet, in the release. “This allowed us to lower inventory levels and increase sales and profitability, while elevating customer satisfaction,” ​adds Ware.

Future tactics

In 2017 The Fragrance Outlet intends to open 10 to 15 more doors, upping the company’s total number of brick-and-mortar retail locations to more than 110.

Along the way, the company will also implement new cloud-based tech solutions in partnership with Aptos. The Fragrance Outlet stores will make use of the firm’s point of sale Aptos Store solution, the transactional data service Aptos Sales Audit, the Aptos CRM (consumer relationship management) tool, as well as the company’s inventory solution known as Aptos Merchandising. These, of course, in addition to the Aptos tech already in use by the retailer.

As the tech company’s CEO Noel Goggin see it, “The Fragrance Outlet understands how to leverage the power of the cloud to engage customers differently and fuel growth.”

“Cloud solutions are extremely agile and scalable in their ability to support new stores, channels and markets,” ​Goggin explains, “and we look forward to supporting The Fragrance Outlet on its singular commerce journey and plans for expansion.”

 ​The Fragrance Outlet believes these tech updates will benefit not only the company’s bottom line but also be an advantage to the store’s employees and consumers. “We are energized about our extended partnership with Aptos and the ability to provide seamless omni-channel experiences to our customers,” ​says Scott Kanter, CEO at The Fragrance Outlet.

Related news

Related products

show more

Tagra WS SA50™ Water-Soluble Salicylic Acid

Tagra WS SA50™ Water-Soluble Salicylic Acid

Tagra Biotechnologies | 30-Nov-2020 | Product Presentation

Watch Tagra’s Water Soluble Salicylic Acid WS SA50​™​ video to see how to make alcohol-free formulas, sensitive skin formulas, and many more!

In Touch with Nature

In Touch with Nature

Croda | 09-Nov-2020 | Product Brochure

KeraMatch™ V is a gluten free optimized protein blend derived from plant sources, specifically designed to offer performance benefits equivalent to animal-derived...

CameleonCaps™ Brochure: Asian Shade Chart

CameleonCaps™ Brochure: Asian Shade Chart

Tagra Biotechnologies | 09-Nov-2020 | Product Brochure

Asian skin tones often present a challenge for cosmetics manufactures so; we created a special brochure with a shade chart dedicated to Asian skin tones...

Related suppliers

Follow us


View more