P&G brand Braun to update styling and grooming portfolio

By Deanna Utroske

- Last updated on GMT

P&G brand Braun to update styling and grooming portfolio

Related tags Facial hair Beard Braun

This month the brand is launching new and improved men’s grooming tools to keep up with current consumer expectations and deliver the latest shaving, trimming, and styling technology.

To bring the brand’s tech and tool options up-to-date, Braun has 4 new men’s grooming kits and 2 new trimmers arriving on retail shelves this month.

The company has determined that stubble in on-trend, according to a press release about the brand update. Accordingly, men will be seeking out new solutions to get the beard they want.  “At Braun we know men’s grooming habits are unique to each individual,”​ Sascha Breuer, Braun Grooming Expert, tells the press.

“That’s why we set out to create a product that is not only high performing, but also accomplishes the many jobs to be done within a grooming routine. We want guys everywhere to let their facial hair style out with our new range of styling products.”

New designs

The 4 new multi grooming kits are cordless and designed for use in-shower or dry. 3 are designed as face and head trimming tools and the forth is a head to toe grooming kit.

The 2 beard trimmers come with one or two combs. The less expensive model allows for twenty different length settings, while the pricier model accommodates 39 lengths.

Braun believes that “facial hair is an integral piece of the style puzzle,” ​and that “getting the right look is essential to every man’s style persona.”

“With this in mind, Braun designed a NEW range of four styling kits and two NEW beard trimmers to include tools that are fast, adaptable to any styling preference and versatile to get all the jobs done, giving men the freedom to create a variety of looks,” ​according to the press release.

Next in line

P&G announced recently its plans to relaunch the company’s popular Gillette product line​. In fact several of the new Braun kits include Gillette brand manual shaving razors.

Among the improvements Gillette has in the works are a packaging redesign here in the States, new manual razor launches in Brazil, and a renewed focus on the brand’s web-based shave club.

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