Tara Poseley joins Paula’s Choice Skincare as CEO

By Deanna Utroske contact

- Last updated on GMT

the Calm Redness Relief Collection for sensitive skin (image courtesy of Paula's Choice Skincare)
the Calm Redness Relief Collection for sensitive skin (image courtesy of Paula's Choice Skincare)

Related tags: Human skin color

The company has formally announced Poseley’s appointment and is looking to leverage her expertise as a brand visionary to grow Paula’s Choice to its next level.

Tara Poseley joined Paula’s Choice Skincare as CEO last October, as a new company press release notes and her LinkedIn profile confirms. She has been working since then to “[guide] the brand through its next stage of growth,” ​according to the release.

History of the brand

Paula Begoun founded her eponymous skin care company in 1995. The product portfolio was sold exclusively online until 2014, when Pharmaca stores began to carry it. The following year, the brand launched at Nordstrom. And the products are now sold on QVC as well.

The product line comprises collections of anti-aging facial skin care, anti-acne products, and more. Just last year Paula’s Choice Skincare introduced a Calm Redness Relief collection.

Begoun has a long history of writing and media appearances. Her books include The Original Beauty Bible, Don’t Go to the Cosmetics Counter without Me, and Blue Eyeshadow Should be Illegal.  

History of success

Before accepting the CEO role with Paula’s Choice Skincare, Poseley was, most recently, chief product officer at athletic apparel company Lululemon Athletica. There, “she successfully guided the brand from negative comp growth back to health, resulting in both revenue and margin expansion,” ​according to the press release.

Her experience is predominantly in the retail apparel sector. For 13 years, Poseley worked with Gap where her top role was senior vice president. She launched GapBody, the company’s sleepwear and underwear brand, and in the space of four years grew the concept into a $350m business.

She’s also held senior leadership roles at Design Within Reach, The Disney Store, Bebe Sport, and the Sears Holdings Corporation. Poseley earned her BS degree in retail management at the University of Wisconsin-Madison.   

Related topics: Business & Financial, Skin Care

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