Nature’s Gate launches professional hair care

By Deanna Utroske contact

- Last updated on GMT

Nature’s Gate launches professional hair care
This week the personal care company announced its natural professional collection of shampoos and conditioners, and outlined the national distribution partnership that will make it all happen.

Nature’s Gate got its start in 1972 with Rainwater Herbal Shampoo. And, literal rain water was the product’s signature ingredient. The company has been focused on natural beauty and personal care ever since.

With an uptick in consumer demand for so-called natural cosmetics, hair care, skin care, and the like, companies like Nature’s Gate see an opportunity to expand their reach and gain market share.

“There is a shift in the beauty market toward a higher demand for natural products​,” affirms Terry Sarian, marketing director for Nature’s Gate, in a company press release about the new pro collection. 

Formulation

The Nature’s Gate professional collection consists of five shampoos and five conditioners. Each product pair is formulated to address distinct consumer needs: Anti-Frizz, Color Protect, Repair, Thick & Full, and Calming.

In keeping with the company’s focus on naturals, the conditioners in the collection “are formulated with Abyssinian Oil, Quinoa Protein, Panthenol and Dimethicone to deeply condition, hydrate, smooth and increase shine and luster in hair,” ​according to the press release. While the shampoos are made with superfood ingredients, like plant and fruit extracts.

Consumer passion for naturals is as much about what products are made without as it is about what products are made with. To that end Nature’s Gate emphasizes that the brand “offers Vegan, Paraben Free, Non GMO, Gluten Free, Soy Free, and Cruelty Free ingredients with no Sodium Lauryl/Laureth/Coco Sulfates, Phthalates, Butylene Glycol or Artificial colors.”

Distribution

The new Nature’s Gate collection will be distributed through Sally Beauty. “We’re very excited to partner with Sally Beauty to deliver premium products to both consumers and professionals, without compromise,” ​Sarian tells the press.

The professional beauty retailer runs close to 3,000 stores as well as an ecommerce site. The new Nature’s Gate hair care collection is being sold both online and in store.

Related topics: Market Trends, Hair Care

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