Pacifica Beauty partners with Alliance Consumer Growth

22-Nov-2016 - Last updated on 22-Nov-2016 at 17:24 GMT

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The indie beauty and personal care company announced recently that it has accepted a growth equity investment from ACG, the same firm that’s partnered with Nudestix and Tata Harper Skincare.

Reviewing ACG’s history, it wouldn’t be a stretch to imagine that Pacifica is looking to eventually go public or be acquired, taking its “better-for-you beauty” from the indie space to the multinational level. The firm has seen its partner companies acquired by the likes of SC Johnson and The Hershey Company. And, ACG helped Shake Shack complete its IPO on the New York Stock Exchange.

“We weren’t just looking for money, we wanted a shared vision for the future,” Pacifica co-founder Billy Taylor says in a press release about the deal with ACG. “They’re big picture people and we’re a brand with big plans.”

Current affairs

What Pacifica is saying publically is that the significant minority investment from ACG will be used “to fuel continued product innovation and distribution expansion of its accessibly priced, premium beauty collections.”

Brook Harvey-Taylor and Billy Taylor founded Pacifica Beauty nearly 20 years ago. And, they’ve since grown the vegan, ‘cruelty free,’ indie brand to be an impress force in the beauty / wellness lifestyle space. Pacifica exhibited at this year’s Indie Beauty Expo in New York City and retails across the US in shops including ULTA, Target, Whole Foods Market, and Sprouts.

The Pacifica product portfolio spans color cosmetics and makeup, nail color, hair care, body care, personal care, fragrance, and more.

Business relationships

Successful financial partnerships commonly involve more than just the obvious partners. In this deal Financo served as Pacifica Beauty’s exclusive advisor.

Pacifica co-founder Brook Harvey-Taylor describes working with Financo’s managing director Vennette Ho: “Vennette was amazingly helpful,” she tells the press.

Going on to recall an anecdote from their meetings, Harvey-Taylor say, “she likes to compare deals to romantic comedies and put things in terms that made sense. She called ACG ‘the John Cusack character’ in one of my all-time favorite movies, Say Anything. They were there with the boom box at the end making this happen.”