The biotech firm has been gaining a foothold in the global market. And, the acquisition of Brazil-based Mapric strengthens the company’s position in that country and in the larger cosmetics actives market. “The two companies’ synergistic know-how will strengthen R&D, production capacities, sales teams and local and international partnerships,” says GreenTech in a media release about the acquisition.
Using the biotechnology of plants, GreenTech makes active ingredients “from plant, marine and microbial worlds,” according to the company site. Their cosmetics ingredient portfolio spans skin care, anti-aging, body care, hair care, and more.
In hair, for instance, GreenTech makes Lipactive Inca Inchi, which is derived from a Peruvian plant and works to “repair” hair. The ingredient works because of its “exceptional poly-unsaturated fatty acid content (94%), notably Omegas-3; this is the richest of all oleaginous seeds. Essential Fatty Acids EFA, linoleic and linolenic acids maintain and restore the lipidic balance,” as the GreenTech site explains.
GreenTech runs its business through three companies: GreenTech, GreenSea, and Biovitis. “Through the acquisition, [GreenTech] gains a local site in a country with particularly rich biodiversity,” as the media release notes.
With Mapric comes a wealth of local plants. The company has approval from the Brazilian Ministry of Environment’s Board of Management of Genetic Heritage (CGEN) for 60+ Brazilian plants. The company “was a visionary in working very early on with CGEN,” says the release.
And it’s that biodiversity and knowledge that GreenTech will leverage to create and distribute even more ingredients for cosmetic and personal care manufacturers. “Through this acquisition, GREENTECH confirms its acceleration strategy and determination to work more closely with cosmetic brands worldwide.”