Estée Lauder now owns the BECCA brand

By Deanna Utroske contact

- Last updated on GMT

prestige makeup company Estée Lauder now owns BECCA Cosmetics

Related tags: Estée lauder, Mergers and acquisitions

It was less than a month ago Cosmetics Design reported that Estée Lauder was acquiring makeup company brand BECCA Cosmetics. That deal is now final, and the company’s prestige market share is all the stronger for it.

Monday 14 November, Estée Lauder announced that the acquisition of prestige color and complexion makeup company BECCA was final. The quick closing was no surprise; Estée Lauder predicted that the acquisition would be complete this month.

The company has been selectively buying brands and shaping its business to be a leader in the prestige market. Two years ago, Estée Lauder bought the prestige fragrance brand Le Labo​. And at the time the company told the press that mergers and acquisitions were a high priority. Just shortly after, the company bought another prestige fragrance brand, Editions de Parfums Frédéric Malle​.

The company’s focus on the prestige market extends into travel retail as well, a slice of the market place that meets consumer expectations for experiential / discovery retail, luxury lifestyle spaces, and exclusive products. This summer Estée Lauder opened Aveda, Jo Malone London, and MAC shops in the Dallas Fort Worth International Airport​.

Inclusive beauty

BECCA Cosmetics, launched in 2001, has built its reputation as a brand for every shade of skin. It’s a brand that’s striving to be inclusive, up-to-date with its formulations, and practical about digital.

“Most of the brand’s foundations are available in up to twenty shades, with half designed for medium to deep tones and half designed for light to medium tones,” ​notes the Estée Lauder press release about the acquisition. “This commitment to developing premium, luxurious products in a balanced range of wearable shades for all skin tones makes BECCA a highly coveted brand for women of all ages and ethnicities.” ​It also seems to be a big part of what made BECCA a highly coveted brand by Estée Lauder.

BECCA’s digital prowess and the brand’s portfolio of complexion products (primers, concealers, foundations, blushes, and highlighters) will now be leveraged to effectively grow the brand globally.

“BECCA Cosmetics is a wonderful addition to our portfolio of prestige beauty brands,” ​Fabrizio Freda, president and CEO of The Estée Lauder Companies, told the press when the deal was first announced last month.

Related news

Show more

Related products

show more

CameleonCaps™ win Silver @ In-Cos MakeUp Bar!

CameleonCaps™ win Silver @ In-Cos MakeUp Bar!

Tagra Biotechnologies | 29-Apr-2019 | Product Brochure

CameleonCaps™ are cellulose-based encapsulated pigments that are durable during formulation and scale-up, yet break easily beneath fingertips upon application....

US to EU cosmetics export – product compliance

US to EU cosmetics export – product compliance

TSG Consulting | 03-Sep-2018 | Technical / White Paper

The EU market can be highly lucrative for US cosmetics companies. However, it’s vital that the requirements of EU Cosmetics Regulation 1223/2009 are properly...


Equivalent Performance in Spreadability and Dry feel

APRINNOVA – A joint venture of AMYRIS and NIKKOL Group | 10-May-2018 | Product Brochure

Today consumers expect high levels of performance from their personal care products, but they also want to make socially responsible product choices: products...

Related suppliers

Follow us

Featured Events

View more


View more