Pratt design symposium highlights the creative side of packaging

By Simon Pitman

- Last updated on GMT

Pratt design symposium highlights packaging design creativity

Related tags Design

The Pratt Institute is launching its first ever symposium. Entitled Design is the New Currency, the presentation and panel discussion aims to highlight where the ever-evolving creativity in packaging design is at right now.

The presentation will feature some of the industry’s most prominent designers and influencers, including Davide Rockwell, Juan Montoya, Michele Oka Doner and James Gager, and will be hosted by packaging designer and professor of design, Marc Rosen.

Taking place on November 2nd​ at the Whitney Museum of American art, the program will start at 5.30pm and will comprise an hour and a half-long panel discussion that will be moderated by Rosen, inviting different perspectives on how design is impacting our lives and playing an increasingly important part in influencing consumer habits.

First ever annual event

This will be the first in what is expected to be an annual event where the concept of design and how it helps consumers to connect with an aesthetic they can connect with.

“Whether we are creating bottles for perfume, designing a building or an interior, or suggesting a lifestyle through fashion, all designers are packaging, or marketing, an experience,”​ said Rosen, who is the Pratt Institute Trustee Emeritus and Professor of Packaging Design.

“Pratt is a mecca of design education where every kind of design is taught. How appropriate for them to bring together the ‘Best of the Best’ to participate in this first symposium.”

 The panel of speakers consists of:

  • David Rockwell​, award winning architect and designer, Fast Company’s​ World’s Top 10 Most Innovative Companies, Cooper-Hewitt Design Award winner, AIANY President’s Award winner, and among projects Rockwell has worked on are W Hotels, Nobu, Hudson Yards, The New Edition and many more;
  • Juan Montoya​, internationally acclaimed interior designer, award winner, member of the Interior Design Hall of Fame, furniture designer for Biasi Catani and carpet designer for Stark Carpet;
  • James Gager​, SVP and Creative Director for MAC, one of the world’s leading cosmetic brands; Global Creative Director for Jo Malone and La Mer. Since Gager joined MAC, the company has become the fastest-growing Estée Lauder brand, and winner of numerous awards including a FiFi;
  • Michele Oka Doner​, internationally renowned artist whose endeavors encompass sculpture, furniture, jewelry, public art, etc. Her artwork can be found at The Metropolitan Museum of Art, the Musée des Arts Décoratifs at the Louvre and the Whitney Museum of American Art, among others.

The discussion will take place in the Hess Family Theatre and Gallery at the Whitney, which will also be open to those attending the discussion for the hour-long reception that follows the event.

The event is free to attend, but interested parties should make reservations by clicking here​. 

Related topics Packaging & Design Packaging

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