Lush chips in to tackle food waste

By Lucy Whitehouse

- Last updated on GMT

Lush donates to tackle food waste

Related tags Sustainability Sustainable development

Beauty brand Lush has donated £50,000 to a campaign to tackle food waste and hunger in London.

The UK-founded global skin care brand, known for its boutique-style retailing and ethical profile, has joined various companies in the country that have thrown their weight behind the Evening Standard-led initiative,​ which looks minimise the large amount of waste in the capital.

The programme, known as the Felix Project,​ has already raised over £800,000 in total, also backed by supermarket retail chain Sainsbury’s and banking group Citi.

Its the latest in a long history by Lush of maintaining a strong CSR profile across national and international levels, and offers further confirmation that sustainability and ethical concerns are now topping the agenda for many beauty industry players.

Sustainability: environment and ethics

Sustainability has regularly been a central focus for brand strategy of late - Unilever’s Sustainable Living Plan​ and the L’Oréal Sustainability commitment​ offering to big examples from major beauty and personal care multinationals.

Emma Reinhold, Trade Relations Manager at Soil Association, recently confirmed to Cosmetics Design that sustainability has fast become an essential factor for the industry, noting that it “can and should be the foundation for all companies"​.

Consumers are asking more questions about sustainability and are putting ethical matters into their purchasing criteria,”​ the industry expert explained. “By highlighting the importance of sustainability in manufacturing we are ultimately ensuring a better future for our industry and the planet.”

Lush’s approach

With its latest move to get involved with sustainable projects, Lush has confirmed itself again as committed to environmental CSR.

Mark Constantine, co-founder of the company, is reported in the Evening Standard as saying: “The scandal of food waste in the store, in the home and in the restaurant must be dealt with.

"We applaud the Evening Standard in campaigning on this critical issue. It is good business practice to cut out waste and just as importantly, it could save the British countryside where intensive farming practices of all kinds is killing wildlife.

“This seems particularly ridiculous when we then throw the food in the bin. At Lush we try our best to use every little scrap.

"We hope the funds donated to The Felix Project can help them scale up to redistribute more food for human consumption that would otherwise have been thrown out and wasted.”

Related news

Related products

show more

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Create gentler, eco-friendly personal care

Create gentler, eco-friendly personal care

Content provided by Covation Bio™ PDO | 22-Jun-2023 | White Paper

Zemea® propanediol is a 100% plant-based humectant and solvent that’s easy on skin and the planet. This single, natural ingredient boosts moisturization...

Related suppliers