The glitzy brand was bought in January last year as part of Estée Lauder’s bid to expand and broaden its portfolio with the acquisition of innovative up market brands, many of which, like GlamGlow, have been indie beauty brands.
The executive updates include Beth DiNardo assuming the role of Global Brand President for both the GlamGlow and Smashbox brands, who will take the role on from October 15th, while Paula Pontes will rejoin the company as GlamGlow President/Global General Manager, effective November 1st.
Global Brand Manager
DiNardo has cut a name for herself at Estée Lauder through her success with the Smashbox brand, which highlighted her skills in merchandising, digital and trend leadership.
She has led Smashbox since its acquisition in 2010, which has seen her oversee the brand’s expansion into 40 global markets.
Estée Lauder executives said that the expansion and continued success of the Smashbox brand had led the team to make the decision to extend DiNardo’s responsibilities to include GlamGlow.
President/Global General Manager
In her new role Pontes will report to DiNardo and will succeed Renaldo Gonzalez, who has brought the GlamGlow brand to its current position on the market since the acquisition.
Pontes will be charged with steering the stand-alone GlamGlow brand to an even stronger place within the Estée Lauder portfolio as well as the global market place, building on her previous experience with the Smashbox brand, before then going to work from the company’s Brazil affiliate.
Based in the company’s Hollywood headquarters, Pontes will also continue to work closely with the GlamGlow founders and creative directors, Glen and Shannon Dellimore.
Glamour defines GlamGlow
The brand was only founded in 2010 and thanks to its exposure in the trend-setting Hollywood area and a raft of global awards, the brand has gained a lot of exposure that has all helped to drive its popularity.
The line is marketed as high-end treatments in the form of skin masks and skin care products for men and women of all ages and skin types that target a ‘spotlight ready glow’ as the end result.
The product line was initially marketed as a treatment to the stars of the Hollywood circuit, helping to trigger a popularity that has culminated with the line being stocked in high profile multi-channel retailers such as a Sephora and Douglas, and high-end select stores such as Selfridges and Bloomingdales.