New report looks at where beauty is at now and where it’s going

By Deanna Utroske

- Last updated on GMT

New report looks at where beauty is at now and where it’s going

Related tags New york New york event Cosmetics

The Benchmarking Company is a consumer research firm specializing in cosmetics, fragrance, personal care, and related sectors.  And, at next month’s MakeUp in New York event, company co-founder Jennifer Stansbury will present up-to-date data on the state of beauty.

The firm’s latest PinkReport, entitled, The American Consumer’s Obsession with Beauty Products, Yesterday, Today and Tomorrow, will be the subject of Jennifer Stansbury’s presentation at MakeUp in New York. Her talk is on the schedule for 10:50am on the second day of the event, Thursday September 8.

In a nutshell

The report is, in essence, “a retrospective look at yesterday’s beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape, the 2016 PinkReport contrasts how far the industry has come in the last decade, and peers into the future at what’s coming next,”​ according to a press release from Beauteam (organizers of the MakeUp in events).

What matters most

Stansbury will focus on three market forces influencing beauty today: where women shop for makeup and personal care items; how they share tips, trends, recommendations, etc.; and how the dividing lines between mass, prestige, and luxury waver. 

Consumers today buy beauty from retailers like “, home shopping channels such as QVC and beauty specialty stores such as Sephora,” ​notes the press release. And there’s a strong “G2G”​ business today too, according to TBC. Social media and “girl to girl” ​information sharing has changed the way cosmetics are discovered and purchased.

And, TBC believes that “masstige beauty brands are quickly closing the gap between luxury and value, and consumers are loving it. The key to their success lies somewhere between innovation, convenience and value.”

One of many conferences

This year’s MakeUp in New York event includes full days of talks, presentations, and panel discussions. Starting just after 10:00am each morning, the program includes insights from around the globe. There are sessions on the US market, post-Brexit UK, and on Mexico.

L’Oréal is giving a couple of talks too. Trisha Ayyagari, senior vice-president of global marketing for the company’s Maybelline New York brand will speak Wednesday about the “American success story” behind Maybelline as well as about what the brand needs and wants from suppliers as the beauty industry advances.

And, Anne Alcoloumbre, open innovation packaging director at L’Oréal, is presenting on Thursday about the company’s evermore collaborative approach to partnerships and ideas.

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