New leaders join the NuFACE team

By Deanna Utroske

- Last updated on GMT

New leaders join the NuFACE skin care and beauty device team

Related tags Senior vice president Vice president of the united states

The device and skin care company is looking forward to substantial growth, new products, and new markets. Accordingly, the company has added a new president and a new senior vice president of global retail to advance the NuFACE business.  

NuFACE launched in 2005 to bring microcurrent facial skin treatments out of the spa and into the home. Today the company’s devices and skin care line are sold at department stores like Bloomingdale’s, Bergdorf Goodman, and Barneys; at beauty retailers such as Ulta Beauty, SpaceNK, and on; as well as at select spas and medical offices.

Who’s new

Shawana Weinman, most previously senior vice president of global strategy for TARTE Cosmetics, joins NuFACE as senior vice president of global retail. And, Ted Schwarz, former President of Sienna Labs, joins the company as President.

The new executives bring considerable industry experience to NuFACE. Weinman has a good track record and relationships with top beauty retailers: her “strong understanding of key NuFACE retailers including QVC, Sephora, and ULTA…enable her to identify growth opportunities and further channel development,” ​according to the NuFACE press release about the leadership changes.

Before he worked with Sienna Labs, Schwarz was with SkinMedica, Galderma and L’Oréal’s La Roche-Posay. “We're thrilled to have Ted and Shawna join the NuFACE team,” ​Tera Peterson, CEO and co-founder of NuFACE, tells the press. “Their impressive background, industry insight and strategic vision make them invaluable assets to the brand, and will be instrumental in the continued, global growth of NuFACE.”

Big plans

The company has plans to keep its business growing quickly. Beyond its current US distribution, NuFACE is available in 14 markets internationally and will be adding 6 more markets before the year is out, according to the press release.

And there will be new NuFACE products too. Schwarz sees the company’s future growth going in several directions: “I am excited to join NuFACE at such a dynamic time. Their 2016 YTD growth of 70%+ is truly impressive and future new product, channel and international launches will only add to our momentum,” ​he says.  

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