Alban Muller targets fast-growing US naturals market with LA office

By Simon Pitman contact

- Last updated on GMT

Valérie Plotnikova, business development manager
Valérie Plotnikova, business development manager

Related tags: Alban muller, Cosmetics

France-based Alban Muller is targeting growth in the US market for natural and organic products with the opening of a new office in Los Angeles.

In recent years Los Angeles and the surrounding region has emerged as a real hub for US natural and organic cosmetic and personal care players, so Alban Muller’s decision to open up there is a strategic one that will put it in easy reach of many existing and potential customers.

Alban Muller International says that the opening of the new office in the Western US came about due to popular demand from the customers it already serves in that area, but also made sense as a means of providing a better and more responsive service.

The grand opening of the new Los Angeles office also coincides with the appointment of a new team member, Valérie Plotnikova, who is taking up the position of business development manager.

New business development manager

Plotnikova has more than 20 years of experience in the cosmetic and beauty field, but is switching to the supply side of the business for this latest appointment.

Most recently she has built her career around consulting, and founded her business, Nikova Consulting, which was focused on the beauty and retail industry.

 "We are excited to expand our services and support to the West Coast,​ said Alban Muller founder and president, Alban Muller.

Our new office in Los Angeles, headed by our new team member Valerie Plotnikova, will give us the opportunity to be closer to our clients. We look forward to providing our expertise in natural cosmetics and sharing our eco-responsible conception for nearly 40 years

Alban Muller launches African-sourced ingredients

Earlier this month the company launched a new anti-ageing ingredient with a formula that is based on raw materials sourced from Africa, hitting the big trend in natural anti-ageing formulations.

Called Repulpami ER, the formulation of the ingredient includes a 100% natural blend of white hibiscus and baobab fruit extracts in a glycerine solution.

The development team at France-based Alban Muller says the ingredient’s active properties give it a range of anti-ageing claims, including plumping, firming and anti-wrinkle – all of which may position it as an alternative to procedures such as Botox.

Related news

Related products

show more

Personal care samples showcasing formulation innovation

Personal care samples showcasing formulation innovation

Wacker Chemical Corporation | 26-Jan-2021 | Product Brochure

WACKER’s silicone formulations are found in many hair, skin and general beauty products. Our multifunctional and innovative silicones improve spreadability,...

How Inventory Management Impacts Supply Chain

How Inventory Management Impacts Supply Chain

Oracle NetSuite | 12-Jan-2021 | Technical / White Paper

This ebook examines the role of inventory management in each step of the supply chain and shares best practices for how businesses can use inventory management...

Fight skin fatigue with NaturePep® Teff

Fight skin fatigue with NaturePep® Teff

TRI-K Industries Inc. | 14-Dec-2020 | Data Sheet

Introducing NaturePep® Teff, a unique new product from TRI-K Industries that targets aging and fatigued skin. NaturePep® Teff, part of TRI-K’s natural...

Lebermuth’s S/S 2022 Fragrance Trend Report

Lebermuth’s S/S 2022 Fragrance Trend Report

The Lebermuth Company | 09-Dec-2020 | Research Study

Explore your senses from around the world and uncover 8 new fragrances by Lebermuth's perfumers that were inspired by Spring & Summer 2022 consumer...

Related suppliers

Follow us

Products

View more

Webinars