In buying the France-based company the company will grow its hold on the special effect pigments, where it is one of the world’s biggest suppliers to the colour cosmetics category.
PEP was established over 20 years ago and has built a reputation for itself as a supplier of pearlescent pigments and glitter for colour cosmetic supplier all over Europe.
Larger market share
It also specialises in master batches and coatings, particularly for a wide range of applications for the plastic and coating markets.
"PEP is well known as a reliable supplier of high quality special effect pigments to the French market and is passionate about the same thing we are, creating innovating colour solutions," stated Harold van Haren, managing director and owner of Geotech.
"Joining forces provide a better entrance for Geotech into the French market as well as the possibility to gain a larger market share. The cooperation enables PEP to provide an increased level of service and fulfill complex customer requirements (GMP).”
Expanding the business
Geotech executives also believe that its progress with REACH compliance will also serve to boost the capabilities and potential of the PEP business, while also opening up a large number of existing PEP customers.
The companies are also said to have a shared vision for innovation, with a mutual aim to bring innovative products to market that help give consumer products vital differentiation.
For the time being the PEP sales office in France will remain open, while the company’s existing customers will automatically benefit from the addition of all of Geotech’s pigments to its range.
However, the quality and logistics services of all PEP products will now be handled by the existing Geotech facility dedicated to the purpose, in Haarlem, The Netherlands.