Helene F. Rutledge joins New Avon LLC as Chief Innovation Officer

By Deanna Utroske contact

- Last updated on GMT

Helene F. Rutledge joins New Avon LLC as Chief Innovation Officer

Related tags: New avon, Board of directors, Avon products

At the start of this month, the North American direct sales beauty company installed a new board chairman. Yesterday, the New Avon leadership team gained a head of R&D who will oversee strategy, partnerships, and new product development.

In the role, Helene Rutledge reports directly to Scott White, CEO of New Avon, who’s also that newly installed board of managers’ chair.

“Helene brings nearly three decades of operational and innovation experience to New Avon. She has strong experience running product innovation for world-class consumer and pharmaceutical companies - expertise which will be invaluable to our product innovation efforts at New Avon,”​ White says in a media release announcing the hire.

Welcome back

For Rutledge, it’s a return. Early in her career she worked with Avon Products, leading process development in the fragrance, children’s, and bath categories.

With substantial experience in product innovation between then and now, she’s stepped into a role where she’ll be collaborating with marketing, product development, manufacturing, and sourcing teams at New Avon as well as with R&D at Avon Products and with external partners.

Rutledge is ready to get involved with the company’s new product portfolio: “I look forward to shaping the vision for Research and Development for New Avon to ensure we continue to deliver leading edge, award-winning innovations to our Avon Representatives and their customers,” ​she says in the release.

“I am thrilled to be joining New Avon at this pivotal time in the company's growth journey.  I have always respected Avon as an iconic, purpose-driven brand, empowering women to run their own business selling innovative beauty products,”​ Rutledge adds. 

Moving forward

Rutledge joins a team that’s charged with reviving the North American Avon business. When Cerberus took over the company in March, Steven F. Mayer, senior managing director and co-head of the global private equity firm, noted that “our goal is to make the direct-selling model and the Representative experience more contemporary, efficient, and profitable by reinvigorating the Avon brand, improving New Avon LLC's competitiveness, and positioning it for long-term, sustainable growth.”

White is confident that Rutledge is the right Chief Innovation Officer for the job. “Helene will be an outstanding addition to the Leadership Team, and she will build upon our legacy of offering women first-to-market breakthrough beauty technologies, including our highly successful Anew anti-aging skincare line and Avon Color cosmetics,” ​he says. “This appointment reflects our commitment to being the best social selling beauty company in North America.”

Related news

Show more

Related products

show more

Multifunctionals for modern product protection

Multifunctionals for modern product protection

Symrise | 15-Jul-2020 | Technical / White Paper

The ‘clean’ movement is more and more of interest to consumers looking for enjoyable but responsible experience. Multifunctionals have a key role to play...

Scent Expedition: Madagascar

Scent Expedition: Madagascar

Symrise | 15-Jul-2020 | Product Presentation

With 90% of its plants and animals found nowhere else, Madagascar is a wealth of biodiversity like no place else on earth. This island off the coast of...

Firmenich Sharing Innovation 2020 Collection

Firmenich Sharing Innovation 2020 Collection

Firmenich | 30-Jun-2020 | Product Presentation

Once again, Firmenich has opened its treasure chest of exceptional ingredients, created from its industry-leading science platforms. The company shares...

Related suppliers

Follow us

Clean & Ethical Beauty Video Series

FINALE: EPISODE 6 NOW STREAMING


Products

View more

Webinars