Formulating for market success: skin care textures and sensorial attributes
One of those presentations, hosted by Cosmetics Design reporter Deanna Utroske and featuring Joel Rubin, senior vice president of R&D at DCL skincare, will focus on the importance of textures and sensorial qualities in skin care product formulations. Rubin will also cover challenges and strategies cosmetic chemists manage while formulating to this standard.
The Sensorial and Texture webinar will be the fifth session of the June 15 event, and gets underway at 10:15am EST. Event registration is open now. Sign up here.
What consumers can touch, smell, and see about a product matters before and, in the long run, often as much as how well a product works. Sensorial attributes can also help inspire brand loyalty at a time in beauty retail history when consumers are increasingly less devoted to any given mark.
“A scent has the power to influence behavior and trigger memories almost instantaneously,” said industry insider Andrea Bovero at a spa conference this May. “When smell is combined with other marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers,” he noted.
But, developing products that deliver benefits, luxury skin feel, smell pleasant, and have an appealing color and texture—without the ingredients that consumers are concerned about—is no simple task.
DCL skin care (DCL is short for Dermatologic Cosmetic Laboratories) recently did just that. Just a few months back the company relaunched its full collection of skin care, body care, hair care, without today’s off-trend ingredients and with a focus on the sensorial. Rubin set out to formulate the brand’s new product portfolio with high performance ingredients and luxurious sensorial qualities.
Rubin has been working as a cosmetics chemist for decades and is widely credited with creating the first commercial product incorporating glycolic acid. That product led to the company that is now DCL. Rubin has also developed facial skin care for the Helena Rubinstein brand. (You can read his full bio here.)
Don’t miss out
On Wednesday 15 June, the exclusive Cosmetics Design event will run online at 8am in New York, 2pm in Paris, and 8pm in Singapore—registration is OPEN! Find more information here.