CEW Beauty Insider Awards recognize cosmetics and personal care products in 37 categories

By Deanna Utroske

- Last updated on GMT

CEW Beauty Insider Awards (photo courtesy of the organization)
CEW Beauty Insider Awards (photo courtesy of the organization)

Related tags Beauty insider awards Cosmetics Cew

The professional organization held its 22nd annual awards event Friday in New York City, where a sold-out crowd witnessed a three-way tie in the hair category and enjoyed brisk acceptance speeches that kept the luncheon on pace and had everyone back to work by 2pm!

In the fast-paced beauty business, time is money. And awards presentations (as we know from the Oscars) can often run long. So a lot of organizing on the part of CEW and playful banter from host and Tony-winning actress Laura Benanti went into the on-time ending of this year’s event.

But of course it’s the winning products, brands, and manufacturers that were in the spotlight last week. “Thousands of beauty products are launched every year,” ​acknowledges Carlotta Jacobson, president of CEW. “Because these winners are selected by industry insiders, the award seal helps the consumer identify and trust that these are the most innovative products in beauty,” ​she says.

Consumer awareness

The Beauty Insider Awards, voted on by CEW members and the organization’s board of governors, impart industry-wide recognition on the winning products. It’s a credential that resonates with consumers too. And, the CEW partners with media and retailers to raise consumer awareness of each year’s outstanding products, which range from color cosmetics to skin care, personal care to hair care, and from fragrances to (this year for the first time) digital beauty apps.

Meredith Corporation, a media giant that reaches over 100,000 million women, works with the CEW to showcase award-winning products. And this year, the CEW published its second annual CEW Beauty Insider Awards Digital Magazine. The magazine includes not only winning products but also all the category finalists, beauty tips, trend forecasts, and links out to e-commerce sites. Beyond that, QVC and Birchbox are this year’s retail partners.

Vying to win

Over 800 entries came in this year and were showcased at the dynamic CEW demo event​. This year’s entrants comprised the widest scope of products ever. And the Indie Category had the largest number of competing products to date—an indication that the indie beauty segment is not only growing but is also a hotbed of innovation.  


The 2016 CEW Beauty Insider Award winners are:


  • Does A Body Good (Bath and Body Mass), NIVEA – In-shower Body Lotion
  • Does A Body Good (Bath and Body Prestige), Fresh – Cocoa Body Exfoliant


  • Blemish Busters (Acne Treatment). Kate Somerville – EradiKate Mask Foam-activated Acne Treatment
  • Turn Back Time (Anti-Aging Mass), Sonia Kashuk – Detox Purifying Black Mask
  • Turn Back Time (Anti-Aging Prestige), GLAMGLOW – Flashmud Brightening Treatment
  • Keep It Clean (Cleanser & Scrub), Simple Skincare – Micellar Cleansing Water
  • Eye On The Prize (Eye Treatment), IT Cosmetics – Your Skin but Better™ CC+ Eye Cream SPF 50+
  • Lip Service (Lip Treatment), Fresh – Sugar Nourishing Lip Balm Advanced Therapy
  • Device Advice (Skincare Tools), Clarisonic – Alpha Fit
  • Bring On The Sun (Sun Product), St. Tropez – Gradual Tan in Shower Lotion
  • S.O.S. – Save Our Skin (Moisturizer Mass), NEUTROGENA – Hydro Boost Water Gel
  • S.O.S. – Save Our Skin (Moisturizer Prestige), Clinique – Dramatically Different Moisturizing Cream


  • Dying For Color (Hair Coloring Product), Oribe Hair Care – Airbrush Root Touch-up Spray
  • The Mane Attraction (Hair Shampoo/Hair Conditioner), Living Proof – Perfect Hair Day (PhD) Dry Shampoo
  • Hair-spiration (Hair Style/Hair Care)
    • Bumble and bumble – Don’t Blow It (H)air Styler
    • Drybar – Triple Sec 3-in-1
    • Living Proof – Blowout
  • DIY Style (Hair Tools), T3 Micro, Inc. – PROi Professional Hair Dryer


  • All Eyes On Me (Eye Product Mass), L’Oréal Paris – Voluminous Superstar Mascara
  • All Eyes On Me (Eye Product Prestige), Dior – Diorshow Mascara
  • #NoFilter (Face Product Mass), Sonia Kashuk – Undercover Liquid Concealer
  • #NoFilter (Face Product Prestige), Laura Mercier – Silk Crème Moisturizing Photo Edition Foundation
  •  Seal It With A Kiss (Lip Product Mass), FLOWER – Lip Radiance High Shine Lip Lacquer
  • Seal It With A Kiss (Lip Product Prestige), Charlotte Tilbury – Matte Revolution


  • Clinique – Clinique for Men Charcoal Face Wash


  • Male Attraction (Men’s Scent), Dior – Sauvage; Perfumer - Christian Dior
  • It Makes Scents (Women’s Scent Mass), Sonia Kashuk – Eau de Toilette in White Etheriana; Perfumer - Robertet
  • It Makes Scents (Women’s Sent Prestige), Yves Saint Laurent Beauté – Black Opium; Perfumer - Firmenich


    • butter LONDON – Patent Shine 10x Nail Lacquer
    • essie – Gel Setter

  • (H)APPY BEAUTY (BEST BEAUTY APP), L’Oréal Paris – Makeup Genius
  • SUPER HERO (ICONIC BEAUTY AWARD, Mass), NEUTROGENA - Makeup Removing Cleansing Towelettes
  • SUPER HERO (ICONIC BEAUTY AWARD, Prestige), Clinique – Moisture Surge Extended Thirst Relief
  • #ICYMI – IN CASE YOU MISSED IT (MOST BUZZED ABOUT AWARD, Mass), Bioré – Deep Cleansing Charcoal Pore Strips
  • #ICYMI – IN CASE YOU MISSED IT (MOST BUZZED ABOUT AWARD, Prestige), Urban Decay – Naked Smoky
  • NUMBERS DON’T LIE (BEST SELLER AWARD, Mass), Covergirl – The Super Sizer by Lashblast Mascara
  • NUMBERS DON’T LIE (BEST SELLER AWARD, Prestige), Urban Decay – Naked Smoky Eyeshadow Palette


Here’s where you can find the CEW Beauty Insider Awards Digital Magazine​.


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