PDC Brands acquires Original Additions

By Deanna Utroske contact

- Last updated on GMT

PDC Brands acquires Original Additions

Related tags: Perfume, Management, Pdc

With this latest cosmetics company acquisition, PDC secures its industry position further and sets the stage for international business as well.

Under the management of private equity firm Yellow Woods Partners, PDC is growing quickly and deliberately. The company has bought eight consumer brands over the past 4 years and has no plans to slow down.

“This is an important strategic milestone for the company and the first step in PDC’s long-term goal of becoming a major player in European Cosmetics and Beauty,” ​says Tad Yanagi, partner at Yellow Wood Partners and PDC board director.

More categories

Original Additions is a London-based company, specializing in add-on cosmetics like artificial eyelashes and finger nails, but also doing good business with its award-winning color cosmetics in the brow category. Additionally, the company caters to salon professionals with nail, waxing, and lash products.

Original Additons brands comprise Eylure London, Elegant Touch, and Salon System.

The people and ideas behind the product are valuable to PDC as well: “The PDC management team and I are thrilled to be working with Managing Director, Simon Zussman and his team at Original Additions,” ​says James Stammer, CEO of PDC Brands in a company press release about the Original Additions acquisition.

“I have great admiration for Simon – he has built powerhouse cosmetic brands through creativity, innovation and an unwavering commitment to quality. We welcome the Original Additions team to PDC BRANDS,” ​Stammer adds.

More brands

Yellow Wood Partners has been with PDC since 2012. And in February of last year, the company that had been Parfums de Coeur received approval for its new PDC Brands trademark.​ Along with that rebranding, the company has been acquiring very strategically to become a comprehensive beauty player rather than a mass fragrance specialist.

Last summer PDC bought Bodycology and Cantu​ from Dallas, Texas–based Advanced Beauty Inc. At the time, the company believed that deal established PDC’s “position as an industry leader – bringing the best of prestige beauty and specialty retail to mass-market consumers at affordable prices.”

Related news

Show more

Related products

show more

Lumson introduces TAL: the first aluminum airless

Lumson introduces TAL: the first aluminum airless

Lumson the leading company specialized in the production of primary packaging | 06-Sep-2021 | Product Presentation

Light, versatile, ecological and highly customizable, TAL is the first airless packaging in an aluminum container, that combines technological innovation...

Readily Biodegradable, Nature Derived thickener

Readily Biodegradable, Nature Derived thickener

Cargill Beauty | 01-Sep-2021 | Product Brochure

Cargill Beauty can help to create more sustainable hair care formulations with our 100% nature derived (according to ISO 16128) and readily biodegradable...

Kickstart your Digital Makeover with PLM

Kickstart your Digital Makeover with PLM

Centric Software® | 04-Aug-2021 | Application Note

Digital Transformation is key for cosmetics and personal care brands, manufacturers and retailers looking to keep up with evolving market challenges and...

Water Soluble Salicylic Acid Cleanser Formula

Water Soluble Salicylic Acid Cleanser Formula

Tagra Biotechnologies | 26-May-2021 | Technical / White Paper

Our Biphasic Salicylic Acid Cleanser gently exfoliates dead skin cells, unclogs pores, and reduces excess sebum, while being applicable for all skin types,...

Related suppliers

Follow us

Products

View more

Webinars