The Brown Crayon Project rallies support online

By Deanna Utroske

- Last updated on GMT

The Brown Crayon Project rallies support online

Related tags Human skin color

The safe-enough-for-kids indie naturals brand developed for people of color launched a campaign on the crowd-funding site Kickstarter yesterday and by midnight was very nearly halfway to its goal.

If the campaign is fully funded at $25,000 by the end of March, Brown Crayon Project products will ship to backers and those consumers who pre-order online late this summer.

Homespun personal care

The Brooklyn, New York–based brand has a back story with all the familiar elements: “There are currently no certified-organic baby care brands on the market made with kids like mine in mind,”​ Selma Idris, the founder of The Brown Crayon Project, says in a press release about the funding initiative.

“I created my first products out of necessity after a couple of 'What did you do to the baby's hair?' mishaps,”​ she admits. “My mother…and I started making what we needed using old North and East African family beauty recipes at home. But our ingredients were limited and I wanted the process and ingredients to be clean and safe and the results to be consistent.”

Indris, who is Sudanese-American, founded the Brown Crayon Project in 2014. And, the company is one that’s well positioned to resonate with indie brand lovers, consumers passionate about naturals, people who spend time shopping the multicultural shelves, and those who enjoy international care rituals as well. 

Organic formulations

The Brown Crayon Project products are USDA certified organic, vegan, gluten free, cruelty free, and GMO free. And given consumer preferences today it’s no surprise that the company’s formulations do not contain sulfates, parabens, phthalates, paraffin, animal ingredients, artificial colors, or artificial fragrances.

The product portfolio comprises hair care, skin care, body care, and oils. The items have names like Wake Up Hair Mist and Sunday Oil. Each is decorated with a simple label depicting a superhero sort of Harold and the Purple Crayon character.

New kid on the block

The Brown Crayon Project feels like a globally inspired, updated product line for modern consumers—a sort of reimaged California Baby. The two indie companies are not affiliated, but California Baby’s long-running success bodes well for Brown Crayon.

California Baby launched 20 years ago, and founder Jessica Iclisoy recently renewed her company’s commitment to “creating…natural products for the whole family,” as Cosmetics Design reported​ late last year.

With marketing copy like this, the new naturals brand is set to attract attention: “Certified-organic, chemist-formulated, all natural children's care intelligently formulated for hair with character & skin with soul.”

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