Adore Cosmetics’ retail footprint is growing fast

By Deanna Utroske

- Last updated on GMT

Related tags Adore cosmetics Facial mask

Adore Cosmetics’ retail footprint is growing fast
The organic skin care and beauty brand is set to open 5 new stores this quarter, 3 in the States and 2 beyond; and Adore claims its online business is booming as well.

The Adore Cosmetics product portfolio comprises skin care, nail care, body care, and a small men’s line, as well as some beauty and grooming tools.

A professional nail buffer sells for $14.99 on the company’s site. While on the other end of the price spectrum, a 12-pack of the Adore Cosmetics Golden Touch 24k Techno-Dermis Facial Masks is priced at $3,300. In between are $35 lotions, $200 facial creams, $600 serums, etc.

Nature and Science

The company credits its success to organic ingredients and product formulations. “I think that what people responded to was our organic innovation approach,” ​says Shay Segev, president and CEO of Adore Cosmetics, in a media release about the new stores.

Many of our products are organically based and take advantage of leading-edge beauty technology involving plant stem cells, including our Cellmax Kit and Golden Touch Magnetic Facial Mask,” ​he adds.

Beyond that, the in-store experience has been a uniquely valuable conversion tool for Adore Cosmetics. Segev affirms, “the natural approach and the way that people experienced on-the-spot results at stores seem to have made a difference.”

Retail growth

Adore Cosmetics operates its shops on a franchisee model and currently has more than 70 retail stores in the US and 20 beyond—across Canada, Europe, and Asia.

The company’s 2 new international locations will be in Germany and the Caribbean, while 3 new stores will be opening in the States.

"We're…immensely pleased and grateful for this growth​," says Segev. "We owe it to our customers, really. They spread the word about our products, and more and more franchisees have approached us to open stores featuring Adore products."

Brand modesty

In a cultural moment when what friends and influencers say on social media, blogs, and other digital forums matters tremendously, Adore is doing well online too.

The company reports that in 2015, its ecommerce sales have increased 73% without the benefit of online ads. "We didn't expect this at all and actually thought we'd need to run a ton of ads to be able to sell our products online,” ​says Segev. “But apparently the word of mouth, beauty blogger comments and Adore Cosmetics reviews from customers pushed up the numbers for Adore online sales."

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