A national survey of some 40,000 consumers, conducted by TNS, determines the award winners. And the group hopes that brands use the recognition to let shoppers know that their particular product is one that comes recommended, as it were.
"Consumers are looking for quick, in-and-out experiences in stores when making their everyday household purchases," says Rich Fryling, managing director of Product of the Year USA, in a press release naming this year’s winners.
"The red Product of the Year Award seal lets shoppers know that over 40,000 fellow consumers prefer the winning products over the competition," he adds.
Late last week Product of the Year held a ceremony at the Edison Ballroom in New York City to recognize the winners. And the perks don’t end there: “The 29 product winners are set to have an edge for success in store, as Product of the Year winners outperform category sales performance by 38.1%,” according to the group’s press release.
Award winning brands in beauty and personal categories follow:
- Beauty Tools: Amopé Pedi Perfect™ Extra Coarse Electronic Foot File with Diamond Crystals
- Hair Styling: göt2b mind blowing fast dry hairspray
- Men's Hygiene: Right Guard Xtreme Heat Shield Deodorant
- Hair Care: Schwarzkopf essence Ultime Omega Repair 11-IN-1 Leave-In
- Lip Care: Softlips Cube
Brand Spark also just announced its most recent award winners. That group recognizes CPG brands with the Most Trusted Award, similarly based on a consumer survey. This year the award went to 19 beauty and personal care brands, as Cosmetics Design reported.
And while CEW won’t announce the winner of the 2016 Beauty Insider Awards until mid-May, the demo event takes place next week in New York City. There the industry’s most innovative products will be on display and vying for the votes of thousands of beauty and personal care professionals, CEW members, who will determine the honorees.