Fusion says its latest launch creates new packaging category

By Simon Pitman

- Last updated on GMT

Fusion's FX Shine, Standard option
Fusion's FX Shine, Standard option

Related tags Cosmetics

Fusion Packaging says it Shine FX Laminate Tubes collection has created a new space in the crowded packaging space, thanks to innovation that includes an unprecedented number of design options.

“Fusion Packaging has a diverse portfolio of product offerings, including Airless and Atmospheric Bottles, Premium Jars, Direct Applicators, Droppers, Airless Tubes, and now Shine FX Laminate Tubes,”​ said Lesley Gadomski, Business Development Officer.

“It was important with the launch of this new product category that we build awareness, so the intention of the website is to educate our customers on the functional and decorative benefits of our Shine FX laminate tubes.”

Reflecting growing micro-segmentation

The evolution and launch of the new line reflects the fact that cosmetic manufacturers are looking for flexibility to suit to an increasing choice of formulations, as well as the eternally important issue of making the product stand out on the shelf.

The still booming trend for personalized cosmetic and personal care products has led to a huge proliferation of micro-segmented products that are designed to fit every kind of consumer need and taste.

This has manifested itself in product offerings that are designed to meet the needs of different ethnicities, ages, hair and skin types, and in turn has led to the need for an increasing number of packaging options to support new formulations and to underline the differences on store shelves.

New website reflects huge choice

The line is now available in standard airless and direct dispensing tube formats, as well as a more vibrant metallic decoration options in styles and sizes ranging from 7ml to 300ml.

Shine FX is available as a multi-layered laminate tube collection with gloss or matte finish and four metallic options that include aluminum barrier and coated options, together with vacuum metalized polyethylene and holographic aluminum laminate.

Reflecting the diversity of the line, Fusion Packaging has launched a new micro website specifically dedicated to the new Shine FX line and all the many options that are available. The website can be accessed by clicking here​.

Related topics Packaging & Design

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