First ever caffeinated shaving line hits store shelves

By Simon Pitman contact

- Last updated on GMT

First ever caffeinated shaving line hits store shelves

Related tags: Caffeine

A new line of shaving products hits store shelves in the US very soon with a unique claim: it uses caffeine as a means of helping to quell angry shaving rashes and give the morning shave a boost.

Although caffeine’s antioxidant and cell stimulating properties have seen it is included in a number of skin care products and even topical hair loss products, this is thought to be the first shaving line to feature the ingredient.

According to the development team at Pacific Shaving, caffeine has been incorporated into its latest line, consisting of a shaving cream and an after shave, and is an effective vasoconstrictor and antioxidant that can help reduce the appearance of redness and keep the skin healthy.

But in addition to the skin care benefits, the company is also marketing the product line on the strength of the stimulating effect the caffeine contained in the product can have once it is absorbed by the skin, which the company claims will “help liven up your morning shave routine”.

It won't replace a cup of coffee, but...

However, the company does add a cautious note that caffeine intake in such small quantities is not likely to replace the morning coffee, the maker does underline that the formulation is safe and also includes a number of other natural ingredients, including aloe and spearmint.

"Caffeine is a versatile ingredient with many health benefits, and when topically applied, the benefits of caffeine can take effect quickly,”​ said Stan Ades, founder of Pacific Shaving Company.

"With 50 milligrams of naturally-derived caffeine (an espresso contains approximately 60 milligrams), Pacific Shaving Company's new products may not replace your morning coffee routine, but they will help get you going in the morning - while providing an exceptional shaving experience."


Caffeine in skin care and hair loss products

More than anything caffeine is known as an anti-aging ingredient, and appears in many of the leading skin care brands in the US market, including ranges from Kiehl’s , Origins, Bliss and Vichy, to name a few.

However, also specific to men, there is a body of research that points to caffeine stimulating hair and helping to prevent hair loss.

A number of topical hair loss products incorporate caffeine as the principle ingredient, including one of the best known German brand Alpecin, which is now one of the biggest selling hair loss treatments and available on a worldwide basis.

Related topics: Brand Innovation, Skin Care

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