Cosmoprof Las Vegas: 5th Screen Digital takes fragrance sampling to the next level

By Simon Pitman contact

- Last updated on GMT

Related tags: Perception

Cosmetics Design caught up with the CEO of 5th Screen International, Keith Kelsen, who in this interview explains how the company has taken fragrance and put it in a cassette that can be sampled by consumers at the touch of an on-screen button in-store.

Sampling is a crucial part of the fragrance industry, and in this video interview Kelsen describes how the company's concept helps inject imagination, stimulation and a sense of fun to trying out new types of fragrances.

Related topics: Executive interviews

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