Axilone redesigns lipstick packaging with simplicity in mind

By Simon Pitman contact

- Last updated on GMT

Axilone redesigns lipstick packaging with simplicity in mind

Related tags: Lipstick packaging, Cosmetics

According to the US-based packaging provider Axilone, its packaging engineers have come up with a lipstick concept that is simple, economical and can be opened and applied with one hand.

Called One Hand Axilone, the company says that its designers jumped at the opportunity to come up with a lipstick packaging that primarily made it easier for consumers to apply, while also cutting costs for manufacturers.

The now patented lipstick packaging design targets the requirements of mass market brands generating large volumes that are specifically targeted at younger female users looking for a one-hand lipstick solution.

Control, solution and staying in touch

The new packaging concept has been designed around the ethos of the Axilone packaging team and targets one of the most iconic and popular cosmetic product categories in history.

“Controlling the feasibility of packaging techniques, finding the industrial solution internally, and remaining in touch with market needs,”​ is the credo of Jean-Paul Dénécé, head of innovation at Axilone.

Out of this approach came a new concept for the lipstick applicator, with is made of one piece, with the base and top connected by a hinge, as opposed to conventional twist-to-apply lipstick packaging. And the one-hand use concept is very straight forward: simply flip the top cap and turn the mechanism.

On-the-go and convenience

The design also taps into the on-the-go and convenience trends, which are particularly apparent in younger consumers, who spend their day multitasking and on the hop.

Bearing this in mind, the one-hand application allows women to re-apply their lipstick on a regular basis throughout the day and with maximum convenience.

The design team at Axilone also underline that the One Hand lipstick concept was designed around the fact that re-applying lipstick is by far the most oftern repeated color cosmetic application in a consumers busy day.

Simpler approach = cost savings

The lipstick packaging is made of Polypropylene (PP), making it easy and inexpensive to produce in mass market volumes and because the mechanism is very simple this all adds up to significant cost savings, the company claims.

Likewise, the packaging can also be customized to a more up market look that might be appropriate for masstige lipsticks, thanks to the fact the fact that an aluminium trimming can be added to the finish for a more select look.

Novel lipstick packaging a trend?

Earlier in the year, Cosmetics Design reported on how there has been a number of new lipstick packaging concepts launched on the market​, suggesting that this could be a trend.

The article highlighted a newly launched lipstick from South Korean brand O HUI, which featured a pair of digital enabled lipsticks that is able to record and play brand-related messages.

The article also points to a trend for multi-concept lipstick packaging, including a double packaging concept from Fancy & Trend that includes both a lipstick and a lip gloss together.

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