Cosmoprof Las Vegas 2015: founder talks about youth beauty trends

By Simon Pitman

- Last updated on GMT

At the recent Cosmoprof Las Vegas event Cosmetics Design was lucky enough to catch up with Amy Levin, founder of - a site dedicated to college fashion and beauty trends.

Here Levin describes how she had picked up on a number of new product lines at the show that she was sure her audience - who are invariably early adopters of new beauty trends - would be raving over.

Levin also explains how the men's grooming trend is really burgeoning in this age group, with more and more men showing interest and distinct preferences in an increasing range of grooming products.

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