Derma e skin care launch targets anti-pollution trend

By Simon Pitman contact

- Last updated on GMT

Derma e skin care launch targets anti-pollution trend

Related tags: Skin care, Skin care products, Pollution

The Purifying skin care range from derma e is a new line of skin care products that incorporates some interesting ingredients, but what really makes it interesting is its focus on anti-pollution.

Skin care lines with anti-pollution claims have been creeping on to store shelves in a number of markets in Asia Pacific, and with the claim now starting to receive more attention in the West, the Purifying line could be the first of many such products targeting the North American market.

California-based derma e has built a name in skin care with the launch of a number of products targeting anti-oxidant, vitamin-rich and high-performance properties. 

Tapping into growing concerns about pollutants

The new line of six products taps into a variety of growing consumer concerns that include every day micropollutants, toxins and allergans – according to the company.

The company is choosing to launch the line at next week’s Wanderlust Festival, which is focused on yoga activitives and ethically-sourced products – a venue the company feels will make a good platform for the new line.

The line will also make its industry debut at the Cosmoprof North America 2015 event, held in Las Vegas 12 – 14 July, where the company has its own booth and the line can also be sampled at the Boutique beauty bar.

“Not only is Purifying the perfect deep detox solution for those who embrace an active or outdoor lifestyle, it’s made with powerful minerals, natural toxin fighters and earth-friendly packaging, promoting healthier skin, a healthier environment and a healthier world,”​ said Jennifer Norman, vice president of marketing for derma e.

The Purifying product line

The six products in the line includes a two in one Charcoal Mask, a Detox Scrub, a Youth Serum, a Toner Mist, an Oil-free Moisturizer and a Gel Cleanser.

It also includes an interesting list of natural ingredients, including Kimarine, a potassium- and magnesium-rich seaweed with anti-pollution properties, together with another seaweed extract known as Bladderwrack with is anti-oxidant-rich and supports skin hydration and elasticity.

Other ingredients include charcoal – used to detoxify and purify the skin – together with Green Tea and Aloe Leaf.

Anti-pollution on the rise

Market researchers and analysts have been tracking the rise of skin care products with anti-pollution products in markets like China, where air pollution problems have led to consumer demand for products that help tackle the resulting skin problems.

But that phenomenon is expanding into new markets in Asia, particularly in India where pollution is a growing problem, as well as in Europe and North America, where consumer awareness of pollution-related skin issues is growing.

"With an increasing number of consumers living more urbanised lifestyles, there has been a rising number of beauty products launched carrying anti-pollution terminology that specify the sources and composition of the pollutants​," Mintel analyst Emmanuelle Moeglin reported at the end of last year.

Although demonstrating smaller growth in comparison to other categories, the market researcher says skin care products are the most likely category to carry an anti-pollution claim, with 3.7% of global launches in 2013 holding this, up from 3.2% in 2011.

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