The selected entrepreneurs will compete for brand exposure and recognition during the PBA Beauty Week 2015, which is being run in conjunction with the Cosmoprof North America event in Las Vegas, July 11 – 14.
The five finalists were chosen from a list of ten semi-finalists by a panel of judges that included industry professionals, program hosts and investors.
The aim of the event is to offer up-and-coming and established companies the chance to present their brands, products or ideas to a panel of judges who are looking for truly innovative or ground-breaking products.
The top five finalists will have the chance to pitch the same panel of judges live at the PBA Business Forum, on July 12th, at the Mandalay Convention Center, with the winning entry receiving a professional mentorship and the possibility of funding from a reputable private equity company.
The Five Finalists:
100% Pure -100% Pure claims to be the world's purest, healthiest line of cosmetics made from nutrients. This line is cold processed, unrefined, chemical preservative free, artificial fragrance free, and toxic free. Fruit pigmented makeup is colored from strawberries, blueberries, pomegranates and other vitamin and antioxidant rich fruits.
18.21 Man Made– 18.21 Man Made is a line of crafted, premium grooming provisions. The founders pledge their dedication to Spoil Him with the finest masculine grooming experience available and to create new revenue opportunities for salon professionals.
Hair Construction - Hair Construction helps hairdressers succeed by providing them the three things they need most: more clients, accessible education and more retail product sales. Hairdressers get access to 400 instructional videos and hairstyle recipes and are featured in the Stylez app to attract and engage with clients.
LightStim – LED light therapy playerLightStim, has been used and recommended by Estheticians, Dermatologists & Plastic Surgeons for fourteen years. FDA Cleared and manufactured in the USA for both professionals and consumers, LightStim patented MultiWave technology is said to bring proven, lasting results for the treatment of wrinkles, acne and pain.
Zenagen - Zenagen is a hair care provider with shampoo-based therapies aimed at harnessing the restorative powers of natural ingredients through nutraceutical technology. Fusing beauty and science, Zenagen’s Revolve System targets men and women’s hair loss, and its Evolve System targets repair growth.