Botanical oils persistently popular with formulators and consumers

By Deanna Utroske

- Last updated on GMT

Botanical oils persistently popular with formulators and consumers
Product lines that feature natural oil ingredients appeal to shoppers across personal care categories, and in the hair removal category one prominent brand sees room to expand.

Nair, the well-known depilatory company, has increased its portfolio of Moroccan Argan Oil hair removal products.

Assorted oils
The oil has long been used for hair care. And, numerous oils are gaining prominence in skin care formulations. The New Zealand skin care company Trilogy just launched their rose hip oil–based products in the US​.

The entire product portfolio from skin care brand MayaChia​ makes use of chia oil. While new products and supplier offerings incorporate strawberry seed oil​, hemp oil​, and sandalwood oil​.

It follows then that argan oil will be well received as a component of skin care and hair removal products. “Last year's positive response to our Moroccan Argan Oil line prompted us to expand the portfolio, offering women a full collection of products that address a variety of hair removal needs,” said​ Stacey Feldman, vice president of marketing, Nair brand at Church & Dwight Co. (Nair is one of many consumer and specialty product brands that make up the Church & Dwight Co. portfolio.) 

The lineup
Nair previously sold 3 products with argan oil. With this launch, the line has been doubled to now include Glides Away Moroccan Argan Oil, Ultimate Roll-On Wax for Face Moroccan Argan Oil, and Precision Kit for Face & Upper Lip Moroccan Argan Oil.

The Glides Away product is sold for use on under arms, arms and the bikini area. The Roll-On Wax promises to remove very short facial hair. And, the Kit for Face & Upper Lip calls for a two-step routine.

Church & Dwight timed the launch carefully to coincide with their knowledge of the market. “Sales of Nair depilatories and waxes…typically are higher in the spring and summer months,” ​the corporation noted in its 2014 annual report.

A close shave
The Nair items aren’t the only products available to consumers looking for moisturized, hair-free skin to feature argan oil.

Skintimate Silky Skin Shave Gel, recently launched, comprises several botanical oil ingredients: olive butter, sunflower seed oil and sun flower oil, reported Cosmetics Design​. Though the featured ingredient is argon oil. The oil is singled out on the label and incorporated in consumer-facing advertising as well as in industry-facing communications about the product.

“We were inspired by the luxuriance Moroccan Oil has added to other personal care categories and want to bring the same richness to women’s shave routines,” ​Anne Eddinger, brand manager for Skintimate at Energizer Personal Care, commented at the time of the launch.   

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