The line-up includes ten presentations, as well as the Luxe Pack in green award ceremony, bringing industry professionals up to date on all the latest in consumer trends and packaging design, when it opens its doors May 13 – 14th, at Pier 92, in Manhattan.
Key topics that the program will touch on this year include branding prestige products, aspirational branding, taking sustainability to the next step, multi-sensorial and how 3-D printing is being incorporated into packaging production.
First day highlights
The program will kick off on May 13th with a presentation entitled ‘Synthesizing Prestige Brand Communications: From the Package to the Full Experience’, which will feature Rob Wallace, managing partner of Best of Breed Branding Consortium, who will be discussing the subject with two key executives from L’Oréal.
Uber Mastige… The Elevation of Aspirational Branding will start as 1:30pm and is a discussion moderated by Marc Rosen, of Marc Rosen Associates, featuring James Gager of MAC, Jim Berkrot of Bently Labs and Veronique Gabai-Pinsky of Estée Lauder.
Wrapping up the day’s presentation will be a roundtable about environmentally responsible packaging moderated by Jamie Matusow, editor of Beauty Packaging Magazine, who will discuss this area with a panel of four that will include Bill Russell, professor of green accounting at Columbia University and Bruno Lebeault of Viva Healthcare Packaging.
Second day highlights
Rob Wallace will again be up on the podium presenting the first talk of the day on May 14th when he will discuss the topic Hyper Customization of Prestige Branding – Engaging Consumers With Personalized Package Design.
Everyone is talking about 3D printing but how to make it work for your packaging business is another discussion that Sarah Hoit, material scientists at Material ConneXion will be driving her during her 1pm presentation slot.
Following on from that, at 2pm, Philip Fimmano, director of Trend Union will discuss the fact that, given how the consumer has now embraced color, there are now multiple ways to explore color as a branding device.