NO-AD is a label manufactured by the Sun & Skin Care Research company that opts not to advertise on popular media channels. So the brand and this gimmick are recognizable to consumers, at Wal-Mart and drugstore.com, looking to enjoy the savings that follows.
It’s a new segment for NO-AD and SSCR as well. The company’s brands—Ocean Potion, NO-AD, Parrot Head and Bull Frog—have all been squarely focused on sun care till now.
The anti-aging skin care products being launched in March will take full advantage of the company’s legacy with SPF protection.
"No matter how much attention you give your face, it's the constant UV skin damage to your neck, chest, arms, and legs that can give away your age. It's why you need to apply body lotion daily to any exposed skin,” Stuart J. Straus, CEO at SSCR explained in the company’s remarks to the press in advance of the launch.
“This need for total body skin care — an all-day, all-the-time, anti-aging lotion that delivers SPF 15 protection — is precisely why NO-AD jumped into the highly competitive skin care category," he said.
Research and results
Sun care consumers choose SPF protection products for beach days and summer leisure activities. Yet, "those activities account for a mere 20 percent of lifetime sun exposure," said dermatologist Dr. Richard C. Kirkpatrick in the SSCR press release. “In fact,” he continued, “80 percent comes from daily incidental sun exposure.”
Company research confirms this misconception is common among consumers. “A majority of Americans mistakenly believe they receive most of their total lifetime sun exposure from extended outdoor activities like going to the beach,” found the survey conducted by GfK Custom Research North America and commissioned by NO-AD Skin Care.
On that wisdom, the NO-AD skin care line is launching with two products: Prevent & Repair and Prevent & Brighten. Each product comes in a lotion and will be available as a spray-on too.
More to learn about multifunction
The abundance of innovation in multifunction skin care, personal care, and particularly the color cosmetics segment can seem a bit chaotic.
Join our panel of global experts in an online forum March 4, where we will explore how BB, CC, and DD creams have been the tip of the iceberg in this constantly evolving sector, while also discussing the scientific challenges and examining its growth opportunities for the future.
Please register here: