The concept is based on four distinct beauty trends based upon cultural drivers in the global market place, that have been identified by the chemicals company.
“Our new collection is a journey through next year’s beauty trends”, says Valérie Pian-Parison, Marketing Manager at BASF’s Personal Care business.
“We expect these trends to spark innovation, ignite the creativity of our customers and inspire them as they create their new product lines for 2016.”
Partnering with trends consulting agency Fashion Snoops, BASF identified: ‘Color Full’, ‘Ancient Wisdom’, ‘Woman of Power’ and ‘Third Act’, as the four options that make up its ‘Color Trends 2016’.
The ‘Color Full’ trend has birthed a relevant color palette with bright tones. One BASF formulation which expresses this is its Intense Pink Lipstick which features Reflecks Rich Red and Chione HD Digital Pink effect pigments.
The ‘Ancient Wisdom’ trend is more about the ideals of beauty and ideologies of the ancient world, which has seen a earthier color palette. BASF’s matte, powder foundation formulation with Chione HD Crisp Gold and Reflecks Dimension Shiny Gold has been developed with this trend in mind.
The third trend identified is ‘Woman of Power’ which incorporates deep berry tones, intense navy hues and peachy nudes, as well as pink and purple tones to “add depth and express strength and sensuality.”
Finally, the ‘Third Act’ trend is influenced by the increase in average life-expectancy of today’s consumers and offers more mature and understated colors transitioning throughout the year.
In answer to this trend, BASF has developed Graceful Radiance Serum, a lightweight emulsion with Timica Terra White, Chione HD Digital Pink and Chione HD Metric Violet.