Finalists announced for digital #beauty20 Awards

By Michelle Yeomans

- Last updated on GMT

Finalists announced for digital #beauty20 Awards

Related tags Cosmetics Estée lauder companies Investment

Organizers of the event that recognizes beauty brands efforts on the digital platform have selected the finalists they say have significantly invested in digital marketing throughout the year.

According to Irina Kremin, a member of innoCos Events, the second annual event has received an overwhelming response to the call for nominations.

The organizer says that with a goal of getting closer to the customer, the beauty industry invests more and more in digital marketing each year.

"Brands want consumers to like & love their brand. So why don’t we ask them who they love the most? Competition like this can be the reality check for brands not investing enough on the platform. The battle is on," ​says Kremin.


Senior executives set to attend this year include Aveda, Benefit Cosmetics, Bobbi Brown, Coty, Estee Lauder, Dollar Shave Club, Preen, Me, Matrix who sign up to see which personal care brands are leading the way in digital technology and to pick up a few tricks of the trade along the way.

The winner of each category will be announced at the ceremony which will take place during the innoCos Digital Summit on September 30th at 404NYC in New York. 


Categories include 'Best Facebook', 'Best Website', 'Best Beauty Brand Online,' 'Best Beauty Blogger', 'Best Mobile App', 'Best Blog by a Beauty Brand', 'Best Online Video', and 'Best e-Commerce Website'.

The 2014 finalists within those categories are as follows:

Best Twitter

Benefit Cosmetics 
It Cosmetics Beauty​                                                                                                                                                                                                                                                                                        Maybelline New York​                                                                                                                                                                                                                                                                                          OPI Nail Laquer​                                                                                                                                                                                                                                                                                                Rimmel London

Best Facebook
Burts Bees
L'Occitane en Provence
L'Oréal Paris
ULTA Beauty
Best Pinterest
Lime Crime
Mischo Beauty
OPI Products
Too Faced Cosmetics
Best Instagram
Bath & Body Works
Bumble and Bumble
Fresh Beauty
OPI Products
Best App
Get the Look by Riimmel 
Makeup Genius By L'Oreal
Make up by ModiFace
Mary Kay® Mobile Virtual Makeover
Sephora to Go 

Best Online Video
Dove: Patches
Confession by Dermablend Professional
Make Love. Not War by Lynx
Not Sorry by Pantene Blades Are F***ing Great

Best e-Commerce Website
Dollar Shave Club
Estée Lauder
Mary Kay
Urban Decay
Best Beauty Startup
Beauty Army
Luxe Lacquers
Best Technology Startup
Dollar Shave Club
Powa Technologies
Best Beauty Brand Online
Bobby Brown
Dollar Shave Club
Kiehl’s Since 1851

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