Murad skincare marks 25th Anniversary by moving into retail
The 1500 square-foot store set to be opened in October will be located on West 3rd Street in Los Angeles which will be based around ‘Dr. Murad’s Inclusive Health Philosophy’.
According to the founder, the move into retail is to further develop a concept that inspires people to look, live and feel better through a whole-person approach to skincare.
"The store is meant to be a place to empower people to not only look better through topical care, but to live better through proper nutrition and supplements, and feel better through emotional self-care and stress management," says the MD.
Store to 'bridge the gap between beauty and health'
The Murad brand, recognized for its skincare skin-condition-specific products will also offer services and activities that the company says will 'provide customers with a highly personalized, engaging and informative experience' in store.
"My hope is that it will serve as a place where our customers can bridge the gap between beauty and health by giving them the tools and inspiration they need to make every day choices that support their overall skin health.”
This will be in the form of guided skincare applications, inclusive health skin consultations designed to reflect Dr. Murad’s whole-person approach and YouthCam Evaluations using a high-definition camera that features proprietary software to measure lines and wrinkles, age spots and sun spots, and inflammation.
“We are excited to be able to say that through a very collaborative process, we’ve designed a store that brings to life our philosophy and heritage. By staying true to our DNA, we are creating an environment that is all about the customer,” adds general manager, Richard Murad.
