The company has been enjoying significant growth in recent years and is now leasing an extra 76,000 square feet of space at the premises, which is based to the suburbs of the town, in Northern Texas.
The business was launched in 2011, when the company leased just 5,400 square feet of space in the same commercial complex.
Optimera triggers the success
The expansion of the commercial headquarters is feeding national and international growth, and the next part of the growth plan will be to break into the Mexico market, which is scheduled to happen next month.
Nerium has been expanding into the Canada market during the course of the last year on the back of its skincare products that are marketed as being based on science and clinically proven to be effective.
In particular the company has enjoyed significant success of its Optimera night and day cream, an anti-aging treatment based on patent-pending SAL-14TM extract, that is said to even out discoloration and skin texture, as well as reducing pores.
Next step Mexico
“I know we will reach new heights in Mexico as we welcome General Manager of Mexico Alfonso Todd, a remarkable individual who shares the Nerium values and cultures, to our Nerium family,” says Founder and Chief Executive Officer Jeff Olson.
Todd has 20 years of industry experience and has headed up general management operations at Mexico-based direct sales company Betterware, Sunrieder, and Monavie, helping the company to develop new businesses as well as Puerto Rico, Peru and the Dominican Republic.
“There has been a lot of excitement around our international product line, Optimera and that excitement will continue to build as we introduce this product in Mexico,” says Co-CEO Jeff Dahl.