Is platinum the hottest new ingredient in anti-ageing? - La Prairie thinks so!
La Prairie has opted for platinum peptide in its 'Cellular Eye Essence' elixir which is based on platinum particles bonded with an age-fighting tetrapeptide.
According to the luxury skin care brand, this compound helps to enhance firmness, reduce the appearance of wrinkles in the eye area and improve skin elasticity and hydration.
La Prairie scientists say this discovery of binding platinum particles not only enhances protective benefits but also allows the formed platinum peptide to be protected from peptide-destroying enzymes that exist naturally in the epidermis, allowing it to work more effectively and longer.
"A single drop of this lightweight, low viscosity gel serum looks like a pearl of quicksilver, but is really a precious combination of la prairie’s exclusive Cellular Complex, wrinkle plumping peptides, lifters and tighteners, lighteners, hydrators, energizers and anti-oxidants,” brand reps explain.
The elixir also contains colloidal platinum water to stabilize the skin's balance, as platinum’s natural anti-oxidant activity helps neutralize free radicals, restoring balance to the skin.
Other key ingredients include black tea ferment to help decrease glycation dispensed via a cooling, metal-tipped dropper that minimizes the feeling of puffiness upon gentle contact around the contours of the eyes.
Before platinum, diamonds were a skin care formulators best friend...
Before platinum, skin care formulators were favouring white and black diamonds, said to contain properties that boost the supply of collagen.
Last year, French based firm Rene launched its' skin care collection around the inclusion of microfine powder of white diamonds, that it says works to tame and heal common complexion problems.
Whilst global company 'Forever Flawless' made a mission of developing its range around black diamonds, as it says they, unlike their paler counterparts, which reflect and bounce away light, absorb and manipulate it, helping to even out skin tone and improve the complexion.
Also known as carbonado, black diamonds convert normal UV rays, invisible to the naked eye, into blue light, or photoluminescence, which is scattered across the surface of the skin, emitting a subtle blue glow.
This reportedly makes the complexion appear more youthful by helping reduce the appearance of shadows, wrinkles, pigmentation and discoloration.