Seven reveals fragrance trends for spring/summer 2015
With the global fragrance market expected to reach $15.7 (€11.7) billion by 2017, natural ingredients are driving demand and creating more opportunities for innovation.
With this in mind and based on global research, Seven’s bi-annual 'Fragrance Trends Report' reveals that next year's spring/summer season will see a number of fresh ingredients and modern interpretations of popular notes such as rhubarb, mint and tea notes as top choice for formulations.
- Rhubarb: bringing a fresh, green, lightly tart and red berry note, rhubarb blends with fruity and floral aromas to create a subtle sharpness
- Mint: adding a cool, green note and a hint of spice, the addition of mint gives scents a natural lift
- Tea: offering a variety of delicate aromas, a renewed focus on tea delivers a fresh and aromatic character
According to Miri Scott, fragrance insight manager at Seven Scent, demand for these specific ingredients represent; “an emerging trend for rhubarb, an evolving appreciation of different tea blend aromas, as well as a feminine take on refreshing mint notes.”
And adds that following the findings of this report, Seven plan to now develop four new fragrance concepts to reflect these trends for the coming season. They include:
- Artisan Botanical: inspired by nature, sophisticated vintage floral aromas combine with fresh, green notes to create a lush, elegant and carefree character
- Tribal Anthropology: bold and vibrant, this heady fragrance blends woody, spicy and earthy notes to evoke travel to distant places
- Sculptural Oceanography: fresh sea breezes mix with salty waves to create a fluid scent with nuances of white tea and cool ozone, resting on submerged driftwood, musk and sea moss
- Neo Architecture: a daring construction with precise design at its heart, this fragrance is built around a strong amber base and wrapped in a beautiful combination of sensual musks and dry spices