Dow Chemical focuses on multifunctionality and sensorial feel

This content item was originally published on, a William Reed online publication.

By Simon Pitman

- Last updated on GMT

Related tags Marketing

In this latest video interview with Dow Europe, Stéphanie Sandrock-Beunat, global beauty care strategic marketing manager, explains how the company's latest ingredient launches have been developed around the concept of providing, multi-functionality and enhanced sensorial feel at an affordable price.

With consumers becoming more discerning about formulation quality and feel, and formulators being all the weary of their budgets, the company believes this will be a winning combination.

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