Sun damage concern helps boost East Coast anti-aging market
According to new figures from the NPD Group, sales of age specialist prestige facial skin care products in New York, Boston, and Philadelphia significantly outpaced the overall segment performance in 2013.
Each of these east coast markets saw double-digit growth compared to the segment's 5% sales increase for the year.
The market researchers BeautyTrends U.S. Geo Level information indicates these three designated market areas (DMAs) are among the top 10 in the U.S. in terms of age specialist facial skin care dollars, and represent more than 20% of all sales.
The company’s vice president and senior global industry analyst, Karen Grant believes this is thanks, in part, to consumers who are concerned about damage caused by sun exposure, or photo-aging.
"Despite our best efforts, exposure to the sun and time cannot be avoided, making products that offer wrinkle repair and firming very attractive, but the crusade has been taken to the next level," she says.
"The message of a perfected face with radiance and resiliency clearly resonates whether you are on the East coast, in the sunshine state, or in central U.S."
Coast to coast
Grant adds that the increase in attention being paid to anti-aging skin care between the East and West coasts speaks to the growing emphasis on flawless skin, and the power of anti-aging as a part of that movement.
At present, NPD shows that New York and Los Angeles are the leaders, representing 24% of all age specialist facial skin care sales at U.S. prestige department stores, but sales are growing in major markets across the U.S.
The average spent on age specialist skin care is also growing, up 6% for the segment overall.
Leading the way in outpacing the average spend on age specialist skin care products are Miami, Los Angeles, and San Francisco.
The market research suggests that it is understandable that consumers in coastal warm weather markets would spend more on age specialist skin care products, but New York and Washington, DC aren't far behind.