*Cosmetics Vision Special*

Suppliers need to stay on top of trends to win over consumers

By Andrew MCDOUGALL contact

- Last updated on GMT

Ingredient suppliers need to stay on top of the trends and work with finished goods manufacturers to ensure they win over consumers, says Lubrizol’s Adrian Holland.

The chemical firm’s business director spoke with CosmeticsDesign-Europe.com at the recent Cosmetics Vision event in Cannes, and says that working with trusted brands and following the trends is the key to success.

One of the trends being seen right now, on the back of anti-ageing, is actually pro-aging – where people actually want to look good in the age they’re in.

“This means we then look to develop prototypes to help get that message across for our customers,”​ Says Adrian.

“Multifunctional products are​ [also] a big thing now, so suppliers have to work with their customers to help fulfil this demand, for these products and ingredients.”

Related news

Show more

Related products

show more

The first Exposome-Proof Natural Skin Brightener

The first Exposome-Proof Natural Skin Brightener

Symrise | 20-Oct-2017 | Product Brochure

Time has come to take a new look on pigmentation disorders. UV has long been identified as the main cause for aging and darks spots. But recent research...

SymDiol® 68 a smart synergistic protectant

SymDiol® 68 a smart synergistic protectant

Symrise | 09-Oct-2017 | Product Brochure

Today, cosmetic formulators face an increasingly challenging task to protect formulations and at the same time answering consumers’ desires for less preservatives...

AprinnovaSqualaneBrochure-610x343

Neossance® Squalane, Skin Therapy Benefits

APRINNOVA – A joint venture of AMYRIS and NIKKOL Group | 26-Sep-2017 | Clinical Study

Aprinnova is leading a resurgence in Squalane, reducing supply fears while making it attractive to use in mass/value positioned brands. Aprinnova is addressing...

Related suppliers