Coty and Prada form fragrance partnership

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Coty and Prada form fragrance partnership
Beauty companies Coty and Prada have announced an exclusive partnership to develop a new line of fragrances under the Miu Miu high fashion label.

The fragrance line will be the brand’s first foray into the world of perfume. Miu Miu is a luxury line which is said to embody “style and sensuality,”

Patrizio Bertelli, the CEO of Prada Group, commented: “The agreement with Coty, an internationally recognized reference in the luxury fragrance market, marks a major step forwards in Miu Miu’s development plan.”

“I am therefore sure that leveraging on Coty’s know-how and Miu Miu’s strong identity, this partnership will be a worldwide success of the mutual satisfaction to both companies.”

Coty said that the agreement would allow it to build its market share in the prestige fragrance market.

Related topics: Business & Financial, Fragrance

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