***Save the diary date*** HairCareIngredients 2013 opens its doors in less than a month

By Simon Pitman contact

- Last updated on GMT

***Save the diary date*** HairCareIngredients 2013 opens its doors in less than a month

Related tags: Hair care, Marketing

The date for HairCareIngredients 2013 is set for September 18th, and the second annual event in the series should be the biggest and most comprehensive to date.

This virtual trade show and conference will kick off at 10am CEST and a full programme of events, both on the show floor and in the conference theatres, will be included until the show closes its doors at 6pm CEST.

This year the show floor will include booths for big name hair care ingredients suppliers such as Solvay Novecare, Evonik, Lubrizol and Vivimed.

The event will also feature a comprehensive conference programme, which will consist of two tracks – sponsored presentations and a track that has been devised by the Cosmetics Design editorial team, to bring hair care professionals up to speed on all the latest trends.

Conference programme will feature all the new hair care trends and innovations

The editorial conference programme will start off with a state of the market presentation given by a senior analyst from market research company Mintel.

This presentation will highlight all the latest trends in the global hair care market, and in particular will help give professionals some all-important pointers as to where the key market opportunities are going to be in the future.

There will also be a presentation about a big new trend – hair thickening – focusing on some of the products, technologies and ingredients that helping to drive this growing area.

Customisation is another trend that seems to be on the horizon for the hair care market, and industry consultant Imogen Matthews will be taking the platform to give all the pointers on this emerging trend and what direction it is likely to go in.

Safety, regulation and marketing claims - all you need to know

Safety, regulation and marketing claims will also be debunked thanks to a presentation given by Garrett Moran, Director of Product Safety at Oriflame and Sue Ayton, Founder of Ayton global research, who will both be pointing out the pitfalls in this complicated area and how to avoid them.

This year the event is expected to build on the success of the 2012 event, which attracted a global audience that included over 2,000 registrants spanning 85 countries, as well as audiences reaching over 1,000 viewers for the individual webinar conference presentations.

HairCareIngredients 2013 is an online conference and exhibition that will be both presented and attended by senior executives active in R&D, marketing, purchasing and general management from leading cosmetics and personal care companies such as L’Oreal, P&G, Revlon, Unilever,as well as some of the industry’s biggest suppliers.

Related topics: Market Trends

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