Interactive kiosks, a colour cosmetic player's ticket to the top?

By Michelle Yeomans contact

- Last updated on GMT

Related tags: Retailing, Us

Interactive kiosks, a colour cosmetic player's ticket to the top?
In an era where consumers are becoming increasingly reliant on technology, color cosmetic players like Benefit are constantly investing in new interactive ways to grab the consumers' attention. Here Cosmetics Design rounds up the latest digital launches that are allowing brands to reach wider audiences.

This week Benefit took the interactive element trend to a new level with the launch of a collection of digital airport kiosks across the US in a bid it says will cater to the hundreds of millions of travelers on the go.

The boisterous brand is not one to design or market its products in a shy way and these machines aren’t any different, specifically designed to draw the consumer’s eye in an area full of duty free cosmetics and available to the traveling consumer 24/7 – an element most airport retail shops cannot afford to offer.

Interactive beauty kiosks enable a brand to reach consumers 24/7

The ‘Glam up & away’ automated retail kiosks have set up shop at JFK, Austin and Las Vegas airports and are part of a roll out venture to come this fall which will feature thirty of the brand’s most popular products.

Interactive display screens on the machines have been designed to give users detailed product descriptions, beauty tips, tricks for applications and even short videos on how a consumer can look their best after a flight.

It’s a fun and innovative new way to introduce our instant beauty solutions and ‘laughter is the best cosmetic’ brand motto to hundreds of millions of travelers that fly each year​,” says Benefit’s marketing boss, Julie Bell.

Others investing in interactive elements in this way include online retailer ‘3floz.’which is set to launch 25 travel-friendly kiosks in top domestic airports around the US offering a mix of prestige and mass brands including Yes to Carrots and Burt's Bees.

Sephora has also recently rolled out quick and convenient beauty vending machines that carry 50 of its' more popular products across a wide range of brands like Dior, Korres, and Bare Escentuals.

Machines also offer convenience, reduced costs and data collection

According to experts in the digital kiosk field, Wirespring technologies, investing in these interactive machines will not only give beauty brands the opportunity to reach a wider range of consumers but will also reduce staff costs, provide around-the-clock convenience and will ultimately be a source of data collection.

"The capabilities of these kiosks significantly reduce the need for staff and brands can save significantly on the conventional overhead costs incurred with employees,​" a company rep explains.

"And as consumers are no longer limited to traditional business hours, brands can convey the message that they value their client's time and business by considering their needs even after hours. Kiosks also have the ability to collect important market data that give businesses insight into opportunities to enhance their business strategy​," they added.

Related topics: Market Trends, Color Cosmetics

Related news

Show more

Related products

show more

CameleonCaps™ Brochure: Asian Shade Chart

CameleonCaps™ Brochure: Asian Shade Chart

Tagra Biotechnologies | 22-Feb-2021 | Product Brochure

Asian skin tones often present a challenge for cosmetics manufactures so; we created a special brochure with a shade chart dedicated to Asian skin tones...

Mineral SunCaps™ overcome formulation challenges

Mineral SunCaps™ overcome formulation challenges

Tagra Biotechnologies | 08-Feb-2021 | Data Sheet

Made of cellulose-based polymer, Cellu TitanCap™ and Cellu ZinoCap™ are microcapsules of mineral UV filters. Their innovative formulations improve functionalities...

Clean Cosmetics inspiration by Cargill Beauty

Clean Cosmetics inspiration by Cargill Beauty

Cargill Beauty | 26-Oct-2020 | Product Brochure

Color Cosmetics has been challenged to find clean beauty ingredients that perform in facial makeup applications. Cargill Beauty is creating more solutions...

Related suppliers

Follow us

Products

View more

Webinars