M.A.C. Facebook campaign targets discontinued lipstick favorities

By Simon Pitman contact

- Last updated on GMT

M.A.C. Facebook campaign targets discontinued lipstick favorities

Related tags: Cosmetics

Major color cosmetics brand M.A.C. is behind a campaign targeting a new approach to brand loyalty using social medium Facebook to discover which old shades of lipstick and eye shadow consumers want back.

The M.A.C By Request campaign centers on a Facebook page that asks users to remember their favorites product lines, cluing in on particular shades users were fond of wearing in the past, particularly the 1990s.

Nostalgia social media campaigns have proved highly successful for many fast moving consumer goods brands, particularly for food, beverage and snacks, culminating in the revival of old but not forgotten products, including a long list of fragrances, candies and beverages.

Making it mark with exotic, vibrant colors

Back in the 90s M.A.C. made a big name for itself as one of the more adventurous color cosmetic brands, particularly with shades of lipstick and mascara that made both itself and its customers stand out from the crowd.

Lipstick shades such as Tomango – a reddish-orange that promised not to make a big splash of color back in the 90s, as well as Pink Poodle, a fuschia-pink that was in big demand around ten years ago, should prove to be amongst the more popular M.A.C. old school lipstick shades.

The M.A.C. by Request Facebook page recently closed voting on  the shades of lipstick and eye shadow that fans most want to see back on store shelves.

M.A.C. consumers get to choose the color they want back

The Facebook page asks individuals to choose from a selection of six lipsticks and five eye shadows, asking them to vote on the top three products from each category that they like the most.

To encourage the involvement of particularly ardent fans, the site even gave individuals the opportunity to vote for one product in each category on a daily basis for the duration of the two-month long campaign.

M.A.C. has now closed the voting and says it will announced the product with the most votes from each category shortly, promising to re-launch the two products in the spring of next year.

The campaign also encourages anyone who wants to see the return of any other M.A.C. color cosmetic products, asking consumers to tweet their requests at #MACBYREQUEST in an attempt to give traction to individual campaigns.

Related topics: Market Trends, Color Cosmetics

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